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How to Properly Align Your Higher-Ed Brand (Without a Super Bowl Ad)

The story of Disney’s infamous Super Bowl campaign has become marketing folklore at this point. When Michael Eisner took over as CEO of the Disney Company, he and his wife were having dinner with Dick Rutan and Jeana Yeager, who had just piloted the first plane to fly around the world without stopping or refueling.… Read More


3 Lessons From an Alumni Website Redesign

A couple weeks ago, we launched a new alumni website here at Phillips Exeter. The culmination of more than a year of planning and countless hours of production from teams across campus, the project was an exciting opportunity to build a site from the ground up that met advancement goals and better served and engaged… Read More


Why Alumni Relations Should Embrace Fundraising, Not Run From It

My name is Keith and I am an alumni relations professional. (“Hi, Keith.”) If you ask Workday, my university title is “Alumni Engagement Officer II.” Now, I’m not typically one to disagree with HR, but I would also consider myself a fundraiser. (“WHAT did he just say?”) That’s right, I’m a fundraiser. I’m an alumni… Read More


Is Content Marketing the Future of the Annual Fund?

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” –Guy Kawasaki Since the days of the original ad men of Madison Avenue, frequency of contact has universally been acknowledged as the key to effectively marketing your product, organization,… Read More


6 New Year’s Resolution Ideas for Advancement Services

January is the month in which New Year’s resolutions die. So, what better way to keep resolutions than to make them at the end of January—so as to not watch them wilt away in the middle of the month? Aside from your typical diet, fitness, and “shedding vices” resolutions, it’s also worthwhile to set some… Read More


Uncovering Prospect Wealth: Airplane and Boat Ownership

As I’ve mentioned in my previous blog posts (see: how to research doctors and nurses), many facets exist when researching prospects, especially prospects with prominent or successful careers. One thing you’ll want to look for is whether the prospect owns luxury items, such as airplanes or boats. While this might sound daunting, it’s actually pretty… Read More


Using Social Media to Optimize Your Alumni Events

Any good advancement professional knows that the key to building authentic relationships is having face-to-face interactions. And events are a great way to start those relationships. Not only do events foster engagement within the alumni community, but they also give major gift officers an opportunity to mingle with prospects and to move conversations forward. Time… Read More


Why Content Marketing Is the Best Way to Build Your Higher-Ed Brand

In October, the Content Marketing Institute and MarketingProfs released their “2016 B2C Content Marketing Benchmarks, Budgets and Trends” report for North America. In the report, data shows that 76% of corporations have a content marketing strategy and that B2C marketers are allocating 32% of their total marketing budget to content marketing. Many of the world’s… Read More


Tech Trends for Fundraisers to Watch in 2016

2015 is in the books! Back to the Future II Day came and went without the release of flying cars, though we did see the rise of hoverboards (which do NOT hover).   Although Doc Brown and Marty didn’t offer us a ride in their DeLorean, there was still plenty happening in the world of… Read More