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How to Prepare a Powerful Event Briefing

Sarah Bernstein is an independent consultant in Milwaukee, WI, supporting nonprofit organizations with prospect research and database analysis. She earlier worked in both the social service and higher education sectors. Sarah is an active member of APRA International and past president of the APRA Wisconsin Chapter. She blogs at The Fundraising Back-Office and can also be found... Read More


Does Your Nonprofit Team Need to Launch a Fleet?

Matt Sly is the Vice President of Product at EverTrue. You can connect with him on Twitter and LinkedIn. As a young kid growing up in Northern California, I recall being captivated by a TV commercial for houseboat vacation rentals on a nearby lake, and subsequently pleading with my dad to rent one. A house... Read More

Matt Gullatta

Advancement Services in the Age of Big Data

Matt Gullatta is the Director of Advancement Services at Ashland University. Since becoming an Advancement Services professional in 2007, Matt has made it a personal mission to make data accessible, reliable, and fun! You can find Matt on Twitter, likely chasing down Big Data and Analytics trends or posting animated gifs.     Scene: A... Read More

brown annual fund

3 Ways to Ensure Longevity for Your Annual Fund

Solina Powell is a rising sophomore at Brown University and an intern on the EverTrue marketing team this summer. In addition to exploring her academic passions regarding economics, history, and policy, she is involved with other on-campus initiatives such as writing for a culture, food & travel magazine and participating as a member of the Brown... Read More

Mike Nagel thumbnail image

Designing a Giving Form That Will Delight Your Donors

Mike Nagel is the Associate Director for Advancement Communications at Phillips Exeter Academy. He spends his time managing and creating stories for PEA’s social media, alumni website, email marketing campaigns, and other mostly-digital play spaces. Say hi on Twitter or LinkedIn.   Picture this: a donor knocks on your office door. She has a stack of... Read More

winchendon school

The Winchendon School Identified 150 New Prospects, and You Can Too

  In the seven months that The Winchendon School has been using GivingTree, we’ve been so excited to see the team hit the ground running with the tool. We sat down with David Pula, Assistant Director of Development/Major Gifts Officer at Winchendon, to learn more about his office’s success with the EverTrue platform. As David shares, GivingTree has helped them identify... Read More

peer to peer fundraising

Why Peer-to-Peer Fundraising Is the Future

  Constant connection defines the current generation. Everywhere you go, you’ll be surrounded by people on their phones, connecting with friends via text, Facebook, Instagram, and Twitter (or perhaps pretending to connect with friends via text, Facebook, Instagram, and Twitter). People are in constant contact with their social networks and are strongly influenced by what... Read More

College Closures

How Advancement Can Save Your School

This is an excerpt of an EverTrue article by Keith Hannon of Cornell Alumni Affairs & Development. Click here to read the full version (no download required). It’s 8:30 am, and I’m kicking back in my chair sifting through the engagement numbers on last night’s Facebook post for Cornell alumni. I look at the comments... Read More

fundraiser's toolkit

Essential Tech Tools for Nonprofit Professionals [Whitepaper]

To be a good fundraiser, you have to be passionate about what you do. You have to have integrity, perseverance, and resolve—among plenty of other important habits and attributes. But how do you reach that next level? What’s the secret to being a truly exceptional fundraiser? The best fundraisers are willing to take risks, embrace change, and carve out better solutions to everyday challenges.... Read More