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How EverTrue Is Revolutionizing Social Donor Management, One Week at a Time

EverTrue’s product team pushed pause on its normal day-to-day product efforts to have a one-week hackathon! Engineers were challenged to improve any part of GivingTree or to create a new product entirely, as they saw fit. In just five days, what started as ideas became reality. And, as Director of Platform Engineering, I have to... Read More

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“Social is Coming”: The Future of Advancement Services from AASP 2014

My colleague Courtney Camps and I spent last week in Chicago for the Association of Advancement Services Professional’s annual summit, AASP 2014. The event is the foremost advancement services conference. For us, it offered a chance to see old friends and develop many new relationships. A lot has changed since our visit last year. As autumn winds swept across the... Read More


Is It Ethical to Gather Social Data for Prospect Research?

Sarah Bernstein is an independent consultant in Milwaukee, WI, supporting nonprofit organizations with prospect research and database analysis. She earlier worked in both the social service and higher education sectors. Sarah is an active member of APRA International and past president of the APRA Wisconsin Chapter. She blogs at The Fundraising Back-Office and can also be found... Read More


The Winner of EverTrue’s Customer Summit Challenge (and Their Secret!)

Fall is here. Pumpkin Spice Latte’s are back in the hands of commuters. The leaves are changing and so are your Community adoption numbers! During our Customer Summit back in July, we challenged you to increase the adoption of your young alumni, using the ideas circulating throughout the Summit. In addition to acquiring more users... Read More

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Mission-Driven or Bust! Why I Chose to Write for EverTrue.

Me, you ask? I’ve worked at nonprofits basically all my career. I’m a nonprofit kinda guy. I work better, stronger when there’s a social or educational cause I’m pushing for. I’ve been fortunate to apply my background and skills, energy, and commitment to organizations that I believed in, that I was proud to say I... Read More

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The Death of the Alumni Happy Hour: Building High-Value Events

Dan Klamm is a monthly contributor to the EverTrue blog. He serves as Director of Young Alumni Engagement for the NYC office of his alma mater, Syracuse University. He has six years of experience across higher education career services, alumni relations, and marketing. Feel free to connect with Dan on Twitter and LinkedIn. Though happy hours have long been a... Read More

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A Simple Guide to Maximizing LinkedIn’s New Features for Fundraising

Giving USA reported that more than $300 billion was donated to charities in 2013, with nearly 70 percent of those donations coming from individuals. And research has shown that donors give more when they have personal ties with a charity. Building relationships with donors is crucial for every type of nonprofit. But you already knew... Read More


The Perks of EverTrue’s New Integration with Raiser’s Edge

UNDERSTATEMENT ALERT: Blackbaud’s The Raiser’s Edge® has a substantial following. More than half of EverTrue customers use The Raiser’s Edge® as their database of record for fundraising and advancement. Our GivingTree software and Community app have enabled our customers to fundraise more effectively than ever before. And given that our goal is to help those customers spend... Read More


“Do You Got Any, Ahhh, Leads?”: Enticing Donors with Relevant, Authentic Content

Keith is the typical story of a Hollywood drop-out who enters higher ed advancement. Keith manages the Cornell alumni social network communities, produces video for the web, and streams events live to the Cornell website. Before Cornell, Keith was Sr. Producer for Six Degrees Games in Los Angeles, CA, where he developed creative content strategies... Read More