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Gender-Based Assumptions Could Be Limiting Your Prospect Research

Sarah Bernstein is an independent consultant in Milwaukee, WI, supporting nonprofit organizations with prospect research and database analysis. She earlier worked in both the social service and higher education sectors. Sarah is an active member of APRA International and past president of the APRA Wisconsin Chapter. She blogs at The Fundraising Back-Office and can also be found... Read More

illustration of Martha Hargrove

A Day in the Life of a Fundraiser – Martha Hargrove

We’re working with all different kinds of institutions at EverTrue, from Higher Ed rockstars like Colgate University to Pre-K through grade 9 schools like Fenn School in Concord, MA. All of them have at least one thing in common: building relationships is at the core of what they do. And it’s at the core of... Read More

image for 10 Advancement VPs rocking it on LinkedIn

The Top 10 Advancement LinkedIn Profiles [SlideShare]

Back in September, we posed a question to the advancement community: why haven’t many development leaders embraced LinkedIn? The for-profit world seems to have recognized the value of LinkedIn, with 9 out of 10 business executives using the platform “often” or “very often,” according to Business News Daily. Our own EverTrue analysis revealed that, unfortunately,... Read More

MIT Ohio State EverTrue white paper blog featured image

MIT, Ohio State, and EverTrue Studies Find that Involved Alumni Still Give More [white paper]

It’s no secret that involved alumni are more likely to give. The Massachusetts Institute of Technology (MIT) and the Ohio State University have the research to back it up: in 2002, both institutions released data on the strong positive correlation between alumni involvement and propensity to give. Nowadays, however, the definition of “involved alumni” is expanding.... Read More

Brown White Paper image

Brown University and the Power of Facebook [white paper]

Most fundraising teams don’t have any connection to—or sometimes any awareness of—their institution’s Facebook presence. That’s a shame because there’s so much fundraising potential locked up in that Facebook page. It’s teeming with insights on your rated prospects and donors, many of whom are regularly engaging with your content. There might even be some highly engaged prospects you... Read More

screenshot from We Give a Ship video by the US Navy Academy

Who Gives a Ship? Social Donor Management by the U.S. Naval Academy

Alumni associations and foundations of institutions big and small have been operating in high gear in the midst of many of the biggest college football rivalry games: Auburn vs Alabama. Harvard vs. Yale. Lafayette vs. Lehigh. Williams vs. Amherst. And on December 13th, Army and Navy will face off for the 115th time since the inaugural battle in 1890. You... Read More

Sarah Bernstein guest author headshot

Small Data Is the Key to Deeper Donor Segmentation

Sarah Bernstein is an independent consultant in Milwaukee, WI, supporting nonprofit organizations with prospect research and database analysis. She earlier worked in both the social service and higher education sectors. Sarah is an active member of APRA International and past president of the APRA Wisconsin Chapter. She blogs at The Fundraising Back-Office and can also be found... Read More

Dan Klamm headshot

Using Social Data to Build Relationships with Donors

Dan Klamm is a monthly contributor to the EverTrue blog. He serves as Director of Young Alumni Engagement for the NYC office of his alma mater, Syracuse University. He has six years of experience across higher education career services, alumni relations, and marketing. Feel free to connect with Dan on Twitter and LinkedIn. There’s no doubt that social media presents... Read More

picture from the CASE D1 breakfast panel

What You Missed at the CASE D1 Breakfast Panel

CASE D1 kicked off its Connecticut programming with a bang at last week’s breakfast and panel “Enhancing, Measuring, and Leveraging Engagement Through Social Media,” both hosted by University of Hartford. I was lucky enough to be asked to take part in the panel. Michael Stenko and Cristina Dieguez-Kou put the program together and it was exciting to hear how cohesively we... Read More