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Running for a Cause: Lessons From a First-Time Fundraiser

EverTrue’s Anna Dynarski is a biz dev guru. She is also a black belt wordsmith and an avid Cranium player. A trained actor, Anna brings a special “something” to the inside sales world. Last October, I was selected to be part of the 2015 Boston Children’s Hospital Miles for Miracles Marathon team. (That is quite... Read More

image of Keith Hannon, author

Grading the LinkedIn Groups of America’s Top Catholic Colleges

Previously, I wrote at (painful) length about important elements of a successfully managed alumni LinkedIn group. Consider that your appetizer for a never-ending buffet of higher-ed LinkedIn group analyses. Although LinkedIn is arguably not quite as fun and dynamic as Facebook, it’s still an essential piece of any advancement social media strategy. LinkedIn engagement is traditionally low—but... Read More

digital transformation prospect research

What the Digital Revolution Means for Advancement Services

Digital transformation. Feel the thrill of corporate buzzwords travel up your spine. Within higher education, this is a salient phrase. It describes changes driven by digital technology in society and organizations, and every director of advancement services I’ve met is grappling with it. Let’s start with a delightful Forbes article by Jason Bloomberg based on the... Read More

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3 Tips for Higher-Ed Social Media Teams On a Budget

Dan Klamm is Director of Young Alumni Engagement for the NYC office of his alma mater, Syracuse University. He has six years of experience across higher education career services, alumni relations, and marketing. Feel free to connect with Dan on Twitter and LinkedIn.   Unlike our Fortune 500 counterparts with small armies of employees dedicated to Twitter and Facebook, universities... Read More

image of Keith Hannon, author

Why Your Alumni LinkedIn Group Demands Your Attention

In the year 1849, gold was discovered in California’s Sacramento Valley, sparking the famous American Gold Rush. When all was said and done, $2 billion worth of the metal had been extracted from the Golden State’s soil. In 2003, LinkedIn was founded. Twelve years later, the rush is still on—only this rush is like digging for gold without a pickaxe or... Read More

boston university customer success

Talking Boston University Customer Success With EverTrue’s Courtney Camps

As one of our earliest employees, EverTrue Customer Success Manager Courtney Camps has played a key role in the continued success of hundreds of EverTrue customers, including Boston University. I spoke to Courtney about her experience helping to bring the EverTrue platform to the BU fundraising team. See the Q&A below, and check out our full case study... Read More

evertrue tv social donor management

EverTrue TV Ep 4: Ask

Through our ongoing video series, our founder and CEO Brent Grinna has been exploring the emerging methodology of social donor management (SDM) and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive. In the below video, learn about the third and final pillar of SDM: Ask. Just tuning in... Read More

alumni facebook page

The 5 Posts Every Alumni Facebook Page Should Have

As most advancement offices have figured out by now, having a presence on social media is more important than ever to achieving fundraising goals. The process of building meaningful relationships with alumni can’t even begin unless you’re able to reach them in the first place—and social media is a great tool to do so. Today,... Read More

Sarah Bernstein guest author headshot

How to Identify and Prioritize Prospects Using Geodata

Sarah Bernstein is an independent consultant in Milwaukee, WI, supporting nonprofit organizations with prospect research and database analysis. She earlier worked in both the social service and higher education sectors. Sarah is an active member of APRA International and past president of the APRA Wisconsin Chapter. She blogs at The Fundraising Back-Office and can also be found... Read More