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EverTrue: The Mission-Based Culture that Internship Dreams Are Made Of

Not long ago, I had the chance to sit down with Brent Grinna for lunch while he told me how he’d been fundraising for his alma mater—Brown University—when he was struck with the need for a better way to connect with alumni. He had that epiphany three years ago, and now he is the successful CEO…

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If You’re a Fundraiser and You’re Not on Social Media, You’re Losing Money

Dan Klamm is Director of Young Alumni Engagement for the NYC office of his alma mater, Syracuse University. He has six years of experience across higher education career services, alumni relations, and marketing. Feel free to connect with Dan on Twitter and LinkedIn.   Gone are the days when social media responsibilities rested solely with a school’s marketing and communication…

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Increase Your Facebook ROI with Our Facebook Ads Webinar

As you may know all too well, getting your alumni’s and donors’ attention on Facebook can be a challenge for your advancement team. You can create brilliant, visual Facebook posts that your followers like and comment on, but that still doesn’t guarantee that you’ll reach the majority of your constituents and get the most out of your…

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Takeaways from EverTrue’s First Customer Summit

“Amazing event with @EverTrue! There are some really exciting things coming to Wheaton Connect!” Yesterday we hosted our first EverTrue Customer Summit with customers from all over New England. As you can see from the quotes above, we heard from you all that it was a great time with great takeaways. We were thrilled to…

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EverTrue Looks Forward to Its Second ICAA Conference!

Late July brings 3pm thunderstorms, cookouts, and the realization that September is just a month away… Oh, and I almost forgot—the ICAA Conference! Independent Colleges Advancement Associates (ICAA) hosts a fantastic conference each summer in line with its mission to enhance the professional development of its members and their understanding of issues facing private higher education and institutional advancement….

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SMAC: The Newest Trend in Advancement Tech

Tech has transformed the business community dramatically over the past decade. Long gone are the days of centralized Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems that manage all of a business’ daily operations and data. Now, companies are turning to independent software vendors, one for each niche aspect of their business needs; they’re…

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5 Reasons Major Gift Officers Need LinkedIn Premium

Chances are, as an advancement professional, you already have a LinkedIn account. With 300 million users and growing, LinkedIn has emerged as the world’s definitive professional network. A LinkedIn profile can unlock incredible networking opportunities, making it a necessity not only for job seekers navigating today’s job market but also for fundraisers like you to connect…

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The Filter: This Week’s Advancement News Roundup

The Filter is a post made up of the best tech, fundraising, and alumni relations conversations that caught our eye in the last week.   TECH Modernizing nonprofits with cloud technology for good (Nonprofit Technology Network) Small nonprofit? That doesn’t mean you have to settle for small technology (Heye-Tech)   FUNDRAISING Your annual fund needs affinity data…

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Why Your Advancement Team Should Join the Forbes #MyTopCollege Challenge

If you’re looking for an easy way to showcase your higher ed institution this month, there’s one hashtag trend you should jump on board with right away:  #MyTopCollege. An online campaign launched by Forbes, #MyTopCollege is a chance for students and alumni to use social media to share why they love their colleges. Until July…

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