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cleveland browns

7 Things the Cleveland Browns Taught Me About Fundraising

I was born on the East Side of Cleveland. This means that I was fated (cruelly) to be a Browns fan. For the unaware, this means watching: A team that has not won a championship since 1964 Over 22 quarterbacks start games since 1999 Multiple displays of grasping defeat from the jaws of victory (see:... Read More

deerfield academy facebook

How We Gained 1,000 New Facebook Fans Using GivingTree

At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue’s GivingTree, we have the opportunity to use Facebook engagement data to better understand our constituent base. We want to make sure that as many Deerfield community members as possible are seeing... Read More


“She’ll Tell You It’s the Only Way to Be:” Initiating Change with a Ruby #GivingTuesday

Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s two. Upon searching for songs about Tuesday, it turns out there’s (at least) a couple dozen songs about the second day of the workweek. I found that surprising because Tuesday... Read More

blog poetry

The Art of Fundraising With Data Science [Whitepaper]

Data is defined as “facts and statistics collected together for reference and analysis.” For those of us who live in the world of nonprofit fundraising and donor engagement, it’s easy to think of data as a new phenomenon taking our industry by storm. However, data has been bringing sweeping change to life as we know... Read More

Facebook Tracking

Track Your Facebook Investment With Data or Keep Wasting Time

As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And you know that sinking feeling when a network’s audience has moved on. But how do you convince other stakeholders in your organization to (gulp) pull the plug? With data. Thanks... Read More

fireside chat st. edward's

Fireside Chat With St. Edward’s University [Podcast]

Since partnering with St. Edward’s University, we’ve been fortunate enough to work with Joe DeMedeiros, vice president for university advancement, and Cheri Sullivan, director of advancement services at St. Edward’s. Not only have they spearheaded a number of amazing initiatives at the university, but they’ve also been thinking strategically about how to incorporate our software platform, GivingTree, into those projects. In this month’s Fireside Chat,... Read More

Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising

What to Do When the Prospect Cancels [The EverTrue Evangelist]

This is another installment of The EverTrue Evangelist, a blog series about the challenges facing advancement professionals and how EverTrue’s GivingTree can help. If you missed Jim’s first two posts, check them out here and here.  Any fundraiser who travels is well aware how challenging it is to set up good prospecting meetings around an anchor visit. I know from... Read More

donor segmentation

Powerful Ways to Segment Donors for Your Next Appeal

My wife, Sonja, keeps getting mail from AARP. Even though she’s about four decades away from becoming a “retired person,” they keep asking her to join their association. Every couple of months a new invitation arrives, and every couple of months (after a laugh) we add another envelope to our recycling pile. In today’s world,... Read More

Movember Project

Putting Our Money Where Our Mustaches Are

If there’s one thing you should know about the EverTrue team, it’s that we love fundraising. Our team is made up of class agents for schools like Williams, Wesleyan, and Brown; former fundraising professionals who ran annual fund campaigns for Greenwich Country Day, Middlesex School, and Trinity Pawling; and even a former development director and... Read More