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5 Steps to EverTrue’s Speedy Customer Onboarding

During my first year at EverTrue, I remember working for over 11 months to get one of our higher education customers ready to use the EverTrue platform and GivingTree. Their contract renewal was coming up, and we were worried. Why would a customer pay us again if they hadn’t even used the product yet? I... Read More

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Before the Ask: A Prospect Researcher’s Journey

Sarah Bernstein is an independent consultant in Milwaukee, WI, supporting nonprofit organizations with prospect research and database analysis. She earlier worked in both the social service and higher education sectors. Sarah is an active member of APRA International and past president of the APRA Wisconsin Chapter. She blogs at The Fundraising Back-Office and can also be found... Read More

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Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Stephanie St. Martin is the Manager, Digital Content at d50 media. Prior to d50 media, she was the Social Media Manager for Boston College University Advancement, i.e. the person behind @BCAlumni on social media. When she’s not in the digital marketing trenches, Steph can be found writing, playing/hosting trivia, and driving around the USA in... Read More

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3 Annual Fund Strategies You Don’t Want to Overlook

To be an annual fund #winner takes guts, hard work, and determination. A prospect needs to have the right combination of engagement and capacity in order for you to solidify a gift. As EverTrue has discovered through our research of cross-institutional data, employees working in certain industries have consistently given at higher rates than their... Read More

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Ethics Schmethics: Is It Practical to Get LinkedIn Data?

Wealth gives a person capacity to give more money to their passions. Prospect researchers rely upon dozens of data sources to assess wealth, from airplane registrations to real estate ownership to SEC filings.  Employment data is often critical for understanding someone’s career path and earnings. Several data sources offer current career and employment data, but... Read More

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Use the Force (of Facebook Ads)

Mike Nagel is the Associate Director for Advancement Communications at Phillips Exeter Academy. He spends his time managing and creating stories for PEA’s social media, alumni website, email marketing campaigns, and other mostly-digital play spaces. Say hi on Twitter or LinkedIn.   Disclaimer: I am not a Star Wars fanboy and I don’t speak Wookie, but... Read More

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How to Unleash the Power of the (Virtual) Alumni Volunteer

Traditionally, advancement has asked alumni for three things: time, talent, and treasure.  Elaborating further on this beat-to-death slogan, we ask our alumni to engage with us, lend their skills in a volunteer capacity, and make a financial contribution to their dear old alma mater. But while the the triple Ts easily roll off the tongue,... Read More

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Missed #CASESMC? Here’s What You Need to Know.

Mike Nagel is the Associate Director for Advancement Communications at Phillips Exeter Academy. He spends his time managing and creating stories for PEA’s social media, alumni website, email marketing campaigns, and other mostly-digital play spaces. Say hi on Twitter or LinkedIn. Last week, Miami played Mecca for a group of 200 fellow social nerds from the... Read More

Social Campaigns We Love: Middlesex School’s #WhyMX

Social Campaigns We Love: Middlesex School’s #WhyMX

For independent schools and higher-ed institutions, keeping alumni involved is never an easy task. Email campaigns, special events, and social media are just a few ways in which alumni offices do their best to communicate with former students. But what can schools do to keep this kind of content fresh and engaging? Leave it to our customers—we are constantly impressed with...