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I Wish I Had EverTrue When I Was Applying For Jobs

Almost everyone I know–including family, friends, and classmates–got their job because of their network. However, it takes a lot of work to make those connections, to forward on contact information, or even to sit down with the appropriate person to get their advice. If I’d had the EverTrue app in the palm of my hand…

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Z is for Zuckerberg

In 2009, Jonathan Meer and Harvey S. Rosen of Stanford University and Princeton University, respectively, published “The ABCs of Charitable Solicitation.” The study sets out to prove that more solicitations lead to higher participation by relying on the fact that donors are targeted in alphabetical order. Screeeeeeeching tires noise. Let’s stop right there. Did they really…

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Your Fundraising Team Should Rethink the Way It Solicits Young Alumni

Dan Klamm is a monthly contributor to the EverTrue blog. He serves as Director of Young Alumni Engagement for the NYC office of his alma mater, Syracuse University. He has six years of experience across higher education career services, alumni relations, and marketing. Feel free to connect with Dan on Twitter and LinkedIn.   The millennial generation’s relationship with our…

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How UCSD Increased Donations Without Asking For Money

Meredith Blair is the Executive Director of Annual Giving & Regional Advancement at the University of California, San Diego. She has almost ten years of higher education development experience in annual giving and major gifts with a background in marketing and communications. You can reach Meredith on Twitter or via email at mhblair@ucsd.edu.   You know…

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How to Harness the Power of Social Media Like the #icebucketchallenge

Viral. There are two definitions according to the Merriam-Webster dictionary: 1. of, relating to, or caused by a virus —This is not what we are interested in at this time (though come cold season we all are!). 2. quickly and widely spread or popularized especially by person-to-person electronic communication —Now that’s more up our alley. With…

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4 Tips for Building a High-Performance Culture Around Constructive Feedback

Here at EverTrue, we’re really proud of our culture. We’re a group of passionate, mission-driven folks who love the work we do, so we’re excited to share our thoughts and opinions on what we think will best help our customers and our company. Of course, as with any team, our thoughts and opinions don’t always align with our…

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This Year’s Top 20 Advancement Giving Days

In the past few years, online giving days have exploded in popularity across academic institutions. Although schools continue to see great results with multi-year fundraising campaigns—particularly when utilizing social media—many have found that condensing their efforts into shorter campaigns can be profitable just the same. After all, nothing gets alumni and donors more excited to…

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ashley-reidy-blog

Bridging the Fundraising Generation Gap

Ashley Reidy is the co-founder of Alumni Fund, a crowdfunding platform for colleges and universities. She has three years of experience working with higher education leaders as a consultant. Feel free to connect with Ashley on Twitter or via email at ashley@alumnifund.me.    We all know that major gifts are the bread and butter of any fundraising office….

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josh blog

What My EverTrue Internship Taught Me About the Real World

The world of startups is fast-paced and uncertain. Decisions are made constantly about the direction in which the company should proceed, and these companies must learn to immediately adapt to changes in the field and incorporate the ideas and needs of customers. The result is an environment in which you are surrounded by all aspects…

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