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book recommendations

Book Recommendations for and by Development Professionals

Every January I endure the same self-analysis as the majority of Americans. I look at potential areas of self-improvement and decide—no, resolve—to make changes. One goal always seems to make my New Year’s resolution list: to read more. Reading is like working out. No matter how much you don’t want to do it, you always… Read More

Donor-Centric Solicitations

Are Your Annual Fund Solicitations Actually Donor Centric?

Words are a powerful tool. We are taught from a young age to respect the power of our words and the impact they might have on others. Our words especially make a difference when it comes to fundraising. Our industry talks about being donor centric in the words we use to engage and solicit our… Read More

High performing alumni relations office

The 10 Characteristics of a High-Performing Alumni Relations Office

This article was originally published on the Marts and Lundy blog. Belt-tightening among public and private institutions has alumni relations offices feeling under-resourced. However, this doesn’t always mean a compromise in the quality of the alumni relations operation; we have found 10 basic traits shared by high-performing alumni offices that allow them to effectively serve their… Read More

Facebook Ad Sets

The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding

So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking to start a conversation with a page post engagement ad. Maybe you’re even encouraging registration to an event by trying out a lead generation ad. (If that was all Greek… Read More


5 Schools That Create BuzzFeed-Inspired Content for Alumni and Students

BuzzFeed has flipped the journalism world on its head. From humorous top-10 lists to high-level news reporting, the tech company excels on both ends of the spectrum—and has done a great job of drawing in a younger audience because of it. Visitors might come for the quizzes, but they stay for the breaking news and… Read More

CASE NAIS 2017 takeaways

Top Takeaways from CASE-NAIS 2017: The National Conference for Independent Schools

This was my fourth CASE-NAIS conference, but my first as an EverTrue team member. It’s always been one of my favorite conferences because there are so many opportunities to connect with great people from independent schools. We face the same challenges and when we get together, we’re always willing to share creative solutions to our… Read More

How to Set up News Alerts on Prospects

How to Set Up News Alerts to Support Prospect Research

As a prospect researcher, it’s essential to proactively locate news about prospects in a timely fashion. From job promotions to marriage announcements, the ability to send your development officer news as-it-happens is key to the engagement of potential and current prospects. But this process can be more complicated than you’d think. First, you have to… Read More

EverTrue Honor Roll - Winter 2017

Meet Our Winter 2017 Honor Roll!

We are excited to present the second-ever EverTrue Honor Roll! This program recognizes EverTrue super-user standouts twice a year, celebrating our friends who have reached the top of their class. It takes a lot of dedication to make the Honor Roll, and we don’t treat the program lightly. We’ve set high standards, and all of those… Read More

Chris Pinault

There Is No Silver Bullet; Fundraising is Hard

For the past six-plus years, I had the privilege of representing one of the world’s finest institutions, Tufts University, as a frontline fundraiser. It was truly an honor to work with the generous alumni and parents who supported Tufts’ mission. While at Tufts, I was fortunate to soak up tons of fundraising knowledge from some… Read More