Most Recent Posts
Screen Shot 2014-07-23 at 1.54.25 PM

EverTrue Looks Forward to Its Second ICAA Conference!

Late July brings 3pm thunderstorms, cookouts, and the realization that September is just a month away… Oh, and I almost forgot—the ICAA Conference! Independent Colleges Advancement Associates (ICAA) hosts a fantastic conference each summer in line with its mission to enhance the professional development of its members and their understanding of issues facing private higher education and institutional advancement….

Read More ›

Screen Shot 2014-07-22 at 12.53.27 PM

SMAC: The Newest Trend in Advancement Tech

Tech has transformed the business community dramatically over the past decade. Long gone are the days of centralized Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems that manage all of a business’ daily operations and data. Now, companies are turning to independent software vendors, one for each niche aspect of their business needs; they’re…

Read More ›


5 Reasons Major Gift Officers Need LinkedIn Premium

Chances are, as an advancement professional, you already have a LinkedIn account. With 300 million users and growing, LinkedIn has emerged as the world’s definitive professional network. A LinkedIn profile can unlock incredible networking opportunities, making it a necessity not only for job seekers navigating today’s job market but also for fundraisers like you to connect…

Read More ›

The EverTrue Filter Image

The Filter: This Week’s Advancement News Roundup

The Filter is a post made up of the best tech, fundraising, and alumni relations conversations that caught our eye in the last week.   TECH Modernizing nonprofits with cloud technology for good (Nonprofit Technology Network) Small nonprofit? That doesn’t mean you have to settle for small technology (Heye-Tech)   FUNDRAISING Your annual fund needs affinity data…

Read More ›

Screen Shot 2014-07-14 at 2.14.14 PM

Why Your Advancement Team Should Join the Forbes #MyTopCollege Challenge

If you’re looking for an easy way to showcase your higher ed institution this month, there’s one hashtag trend you should jump on board with right away:  #MyTopCollege. An online campaign launched by Forbes, #MyTopCollege is a chance for students and alumni to use social media to share why they love their colleges. Until July…

Read More ›

Screen Shot 2014-07-03 at 9.45.40 PM

Your Annual Fund Needs Affinity Data Now

Today’s guest post comes from Gagan Dhillon, the founder of The online and mobile tool provider designs personalized campaign experiences to help higher ed institutions and nonprofits understand the affinity interests of their existing constituents and find, engage, and understand new and lost constituents. Imagine getting a call from an old friend you haven’t talked to in years, and the…

Read More ›


CARA Conference: The Plight of the Prospect Researcher

Recently, I ventured to Palm Springs for the annual CARA (California Advancement Researchers Association) Conference. EverTrue was pleased to be a sponsoring partner of the conference, appropriately headlined “Hot Springs, Cool Prospects.” For those who have never experienced 108-degree temperatures, I highly recommend proximity to an air conditioning vent and a tall, frosty glass. There was plenty…

Read More ›

Screen Shot 2014-06-30 at 11.51.18 AM

Did Your School Make It into This Year’s LinkedIn Alumni Volunteer Index?

As you know all too well, it can be quite a feat to scour your database looking for volunteer and board member candidates. As you also know, if you’re a regular reader of the EverTrue blog, we’re firm believers in the power and ease of LinkedIn as an advancement tool, whether you’re growing your alumni connections…

Read More ›

Screen Shot 2014-07-03 at 6.11.49 PM

Hotchkiss Got 300 New EverTrue Users in One Month—You Can Too

Our customers are always coming up with great ways to promote the EverTrue app. We’ve heard countless stories of schools seeing incredible boosts in alumni adoption of the app because of their marketing and outreach efforts. From email blasts to social media campaigns, there’s no end to how our customers get their alumni excited to…

Read More ›

Browse by Topic

Facebook Ads for Fundraising and Alumni Relations