Sign up for the EverTrue Newsletter

Fresh content about advancement delivered to your inbox twice a month!

purdue university

Fireside Chat With Purdue University [Podcast]

Ever since Purdue University partnered with EverTrue earlier this year, they’ve been off to an incredible start with GivingTree. As their customer success manager, it’s been a pleasure to work with such a fun and forward-thinking advancement team. In this “Fireside Chat,” I spoke to the Purdue Research Foundation’s Amber Turner (director of donor relations) and Greg Kapp (assistant vice president for development operations) to highlight early successes, why they... Read More

Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising

So You Want to Run a Database Query? [The EverTrue Evangelist]

Welcome back to The EverTrue Evangelist! You may remember from my first post that this is an ongoing series about the challenges of advancement professionals. Having spent three decades in fundraising—and now the chief evangelist at EverTrue—I’m excited to explore how EverTrue’s software provides remarkable solutions to these challenges.   First up: Why is running... Read More

HWS annual fund

Lessons From Our Most Successful Annual Fund Campaign Ever

“Well they can give, but why should they?” Anyone who works in annual giving has been asked this question, or a version of it, at least a thousand times. We all know that our constituents are capable of giving. The key issue is never the “can,” but always the “should.” When I began my role... Read More

medical doctor

The Best Tools, Tips, and Tricks for Researching Doctors as Prospects

In the field of prospect research, it’s often helpful to have researchers on your team who specialize in certain areas. For example, in my department at the Indiana University Foundation, I specialize in the health-related sciences, specifically doctors and nurses. Doctors are obvious prospects to pursue, as they typically have disposable income and a desire... Read More

linkedin for alumni events

How to Harness LinkedIn Insights for Your Next Alumni Event

There are a lot of moving parts to throwing a successful alumni event. You’ve got the location, venue, agenda, activities, and countless other logistics to worry about. No matter how well you plan the logistics, an event is only as good as the people in the room! It’s crucial to target your outreach so that... Read More

Creatice ways to get major donors involved in giving challenges

Creative Ways to Get Major Donors Involved in Giving Challenges

Securing major gifts is all about matching engagement with interest. We want to get our top prospects plugged into what’s happening on campus and connect their individual interests to a project that benefits everyone. I’m a believer in the power of the giving challenge; I’ve run several and contributed to others as a donor. Not only... Read More

Straight Outta Wilbraham

What Fundraisers Can Learn From American Girl, Kindergarten, and Gangsta’ Rap

Meaningful experiences are a gateway for prospective donors to interact with and learn about your organization. They can help create the kinds of lasting relationships that are key to an organization’s sustained success, all while differentiating you from your competition. In today’s crowded philanthropic landscape, it’s more important than ever to look beyond the trends... Read More

field guide advancement services

Talk the Talk: A Field Guide to Speaking Advancement Services

In the deep recesses of your fundraising operation, you’ll find advancement services. I’ve said before that fundraisers who are willing to venture into the world of databases, reporting, and analytics can benefit from new insights and increased efficiencies. However, sometimes advancement services can be mystifying and intimidating to those unfamiliar with data and technology. Consider... Read More


How to Use LinkedIn to Boost Planned Giving

In fundraising today, social media has become a constant conversation. Are we using it enough? How can we use LinkedIn more? Should we start on the next social network? In a previous blog, I wrote about how social media and development teams can collaborate to raise more. However, there’s one arm in the development tree branch... Read More