Advancement is changing and EverTrue is
on the frontline.

Sign up to get our monthly updates!

mike nagel

Increase Your Fundraising Video ROI With These 4 Tips

Mike Nagel is the Associate Director for Advancement Communications at Phillips Exeter Academy. He spends his time managing and creating stories for PEA’s social media, alumni website, email marketing campaigns, and other mostly-digital play spaces. Say hi on Twitter or LinkedIn.   I’ve been especially passionate about this topic ever since I failed at it.... Read More

Neukom DALI Lab

Higher-Ed Innovation Labs: Keeping the Entrepreneurial Spirit Alive

Innovation. I know what you’re thinking: I’ve heard that buzzword before. It’s a hot topic that businesses love to throw around, and while we hear it all the time, how often does it refer to something that is actually meaningful? Well, the innovation I’m talking about today encompasses the full meaning of the word—and I’m... Read More

uconn foundation twitter

What to Do When You’re Not the Main @University Account

Jen Doak-Mathewson is in charge of digital marketing at the UConn Foundation, Inc., in Storrs, Connecticut. She manages web, social, and email outreach for the organization. Before heading back to her native New England, Jen was the online communications specialist at CASE where, among other things, she created and managed the #CASESMC biweekly chats. Jen...

Dan Klamm headshot

6 Great University Pages on LinkedIn

Dan Klamm is Director of Young Alumni Engagement for the NYC office of his alma mater, Syracuse University. He has six years of experience across higher education career services, alumni relations, and marketing. Feel free to connect with Dan on Twitter and LinkedIn.   Since 2013, universities have had the opportunity to brand themselves and connect with key constituents (including... Read More

ashland university

Jesse Bardo on Ashland University’s Success With EverTrue

Day in and day out, EverTrue works with advancement teams at primary schools, higher-ed institutions, and nonprofits across the globe to help them meet and exceed their fundraising goals. Not only are our customers excited about the opportunity to easily access clean data when they need it, but they’re also excited to begin connecting the dots between... Read More

sweet briar college

How Sweet It Isn’t: College Closure Demonstrates Need for Social Strategy

Keith Hannon is the Associate Director of Social Media at Cornell University. For more of his thoughts on social media, advancement, and Saturday Night Live, follow Keith on Tumblr and Twitter.   By now you’ve heard: After 114 years, Sweet Briar College in Virginia is shutting down. Many in and outside of the industry, like Dallas Mavericks owner and... Read More

Sarah Bernstein guest author headshot

The ‘House of Cards’ Guide to Prospect Research

Sarah Bernstein is an independent consultant in Milwaukee, WI, supporting nonprofit organizations with prospect research and database analysis. She earlier worked in both the social service and higher education sectors. Sarah is an active member of APRA International and past president of the APRA Wisconsin Chapter. She blogs at The Fundraising Back-Office and can also be found... Read More

image of Keith Hannon, author

The Party All Your Alumni Are “Liking” About: Tracking Social Media Posts Like Events

The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and focus on the alumni events we’re obligated to plan. Advancement offices, after all, are known to throw a party every now and again… and again… and again. We’ve got reunion,... Read More

alumni association website

Alumni Association Websites Are Still Relevant. Here’s Why.

Although we are constantly highlighting how important it is for advancement shops to connect with alumni through social media (check out our post on growing your alumni Facebook page), sometimes it’s good to take a step back and remember that having a traditional web presence matters too. Social media has arguably become THE media—but that... Read More