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Understanding and Overcoming Donor Silence - EverTrue

Understanding and Overcoming Donor Silence

During my first month as a major gifts officer at Providence College, I was fortunate enough to secure a visit with a consistent donor who had a high-level finance job at an international firm. The qualification visit went well. He and his wife love their alma mater, and some of their closest friends are major… Read More

Fundraising email best practices

Respect the Inbox: Fundraising Email Best Practices for the Annual Fund

A few weeks ago, I met up with a good friend of mine. As we were catching up, he told me that he had once unsubscribed from his alma mater’s solicitation emails. He wasn’t in a financial position to give at the time, and he felt overwhelmed by the constant emails. But because he unsubscribed from being solicited, he somehow… Read More

Data Analytics From Scratch - EverTrue

How to Perform Fundraising Data Analytics From Scratch

So, you’ve been assigned to work on your organization’s data analytics in order to show what variables are impacting your giving program, where your organization can improve its work processes, or what potential prospects are falling through the cracks. Now what? Don’t panic! If you have a basic understanding of Excel and PowerPoint and know… Read More


A Donor Experience Wake-Up Call… From a Mattress Company?

I went shopping for a mattress and ended up with the best customer experience of my life. Not only did the company, Tuft & Needle, knock my slippers off with the shopping experience, but they also gave me a bunch of ideas that we can easily build into our online fundraising efforts at Phillips Exeter… Read More

Young Alumni Engagement Strategies

Tried-and-True Strategies for Engaging Young Alumni

Recently graduated alumni are one of the most challenging cohorts to engage in the realm of alumni relations. Not only do we have to figure out where they are and how to contact them, but we also have to talk to them differently than we do our mid-career, family audiences. So how can we tackle… Read More

EverTrue Product Game Plan

EverTrue’s Product Game Plan and What It Means for GivingTree

Ever since I founded EverTrue in 2010, our goal has been to bring modern technology to the advancement sector in support of your amazing missions. Many of you may remember that we began our journey with the Alumni Community app, then we launched GivingTree in 2014 as a response to customers using Community on the… Read More

Social Media Walls for Higher Ed

Get More Out of Your Content With Social Media Walls

So, your advancement office has a great social media plan. You’re pushing out quality content, and your alumni are sharing and re-tweeting your posts using hashtags. But how can you amplify that social chatter and get even more alumni engaging with you online? How can you increase the reach of your content—especially when a portion of your… Read More


Ditch the Script—and Other Ways to Rekindle Your Phonathon Program

How does the phonathon fit into the new age of fundraising? Does it still have any value? It’s a question that everyone in fundraising has been asking for the past few years—including our annual giving team at Hobart and William Smith Colleges (HWS). For a long period of time, traditional call centers raised lot of money for institutions. Alumni, friends,… Read More

Alumni Turned Advancement Staff

Alumni Turned Advancement Staff Share Their Stories

Your advancement office. Hundreds of graduating seniors (i.e., your new alumni). Seems like a match made in heaven. When it comes to growing your advancement team, does your institution hire from within? It’s not always easy to find the right candidates for those hard-to-fill positions. A dream applicant is one who is intelligent, has the… Read More