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Mission-Driven or Bust! Why I Chose to Write for EverTrue.

Me, you ask? I’ve worked at nonprofits basically all my career. I’m a nonprofit kinda guy. I work better, stronger when there’s a social or educational cause I’m pushing for. I’ve been fortunate to apply my background and skills, energy, and commitment to organizations that I believed in, that I was proud to say I... Read More

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The Death of the Alumni Happy Hour: Building High-Value Events

Dan Klamm is a monthly contributor to the EverTrue blog. He serves as Director of Young Alumni Engagement for the NYC office of his alma mater, Syracuse University. He has six years of experience across higher education career services, alumni relations, and marketing. Feel free to connect with Dan on Twitter and LinkedIn. Though happy hours have long been a... Read More

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A Simple Guide to Maximizing LinkedIn’s New Features for Fundraising

Giving USA reported that more than $300 billion was donated to charities in 2013, with nearly 70 percent of those donations coming from individuals. And research has shown that donors give more when they have personal ties with a charity. Building relationships with donors is crucial for every type of nonprofit. But you already knew... Read More


The Perks of EverTrue’s New Integration with Raiser’s Edge

UNDERSTATEMENT ALERT: Blackbaud’s The Raiser’s Edge® has a substantial following. More than half of EverTrue customers use The Raiser’s Edge® as their database of record for fundraising and advancement. Our GivingTree software and Community app have enabled our customers to fundraise more effectively than ever before. And given that our goal is to help those customers spend... Read More


“Do You Got Any, Ahhh, Leads?”: Enticing Donors with Relevant, Authentic Content

Keith is the typical story of a Hollywood drop-out who enters higher ed advancement. Keith manages the Cornell alumni social network communities, produces video for the web, and streams events live to the Cornell website. Before Cornell, Keith was Sr. Producer for Six Degrees Games in Los Angeles, CA, where he developed creative content strategies... Read More


Make Your Constituent Interactions More Personal with Social Media

Sarah Bernstein is an independent consultant in Milwaukee, WI, supporting nonprofit organizations with prospect research and database analysis. She earlier worked in both the social service and higher education sectors. Sarah is an active member of APRA International and past president of the APRA Wisconsin Chapter. She blogs at The Fundraising Back-Office and can also be... Read More

Houghton One Day Giving Campaign

How To Have a Top 20 Giving Day

It has to be a really tough meeting. That meeting in January when the entire advancement team is sitting around the table, looking at the numbers, and the year does not look good. Many schools know that feeling. With giving rates declining steadily over the last 25 years, these meetings are becoming all too familiar.... Read More


Online = Big Donors: Why Your Major Gift Program Needs Social Media

At BWF_social, Justin Ware has helped plan six- and seven-figure online fundraising campaigns with clients. An Emmy-winning video producer, Justin also helps nonprofits build comprehensive social media and content marketing strategies for donor engagement. You can reach Justin on LinkedIn and Twitter. Quick question for you: where should your organization apply online and social media to... Read More

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EverTrue TV Ep 1: Social Donor Management Overview

Welcome to the first episode of EverTrue TV! Through our ongoing video series, our founder and CEO Brent Grinna—and other guests along the way—will be exploring the emerging methodology of social donor management and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive. Watch the... Read More