Fundraising is changing and EverTrue is
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Setting Metrics for Advancement Success 101

In 2003, I was a bright-eyed and bushy-tailed 20-something ready to take on the world. My first order of business: Get a job. After searching and applying and interviewing, I finally landed my first job as a “Home Wellness Consultant.” Translation: Selling vacuum cleaners door to door. Yes, that’s still a thing. When I wasn’t... Read More

donor retention

The Donor Retention Stats You Need to Know

Final numbers aren’t in yet, but like we saw last year, I bet we set new overall dollar fundraising records in higher ed. But I also think we’re going to see overall participation rates decline. Again. While we should celebrate the overall growth in giving, we should also be worried about losing donors. The long-term... Read More

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How to Improve Your Next Fundraising Event with Social Data

Events are a proven way to engage with prospects and donors. How can you make sure you are making the most out of every event? Social data is a valuable asset when planning events and when meeting with alumni face-to-face. Here are some ways to put social data into action with your event strategy: Make... Read More


The Ins and Outs of Researching Philanthropic Data

When I first joined APRA Wisconsin 15 years ago, one of the highlights of our spring and fall meetings—besides seeing each other and learning from industry leaders and innovators—was the exchange of annual reports and donor honor rolls. Back then, at the turn of the new millennium, very few of us were posting donor lists... Read More

founders day video

Host an “Entrepreneur Day” at Your School [Video]

  With the rise of entrepreneurship programs and innovation labs at schools across the country, entrepreneurship has become a hot topic in higher ed. More students than ever are graduating and going off to start their own businesses—some even from their college dorm rooms. A great way to cultivate your school’s entrepreneurial community is by hosting a “founder’s day.” Not only... Read More


11 Tips for Crowdfunding Success

At Marquette University, we’ve been using crowdfunding for just over a year, and have raised more than $53,000 for 18 different projects in that time. Here is what we have learned. 1. People donate to a cause, not a website. It’s easy to get really hung up on which website you should use for crowdfunding.... Read More

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The Problem With Settling for Flat Alumni Participation

Perhaps Netflix binge-watching is to blame for a new phrase running rampant through the boardrooms of higher-ed advancement offices. The streaming service just released its 3rd season of the addicting prison drama Orange is the New Black, and the antics of Piper, Red, and the rest of the ‘ole gang may be the inspiration for... Read More

the changing donor whitepaper

What Motivates Each Generation to Give? [Whitepaper]

When society advances, the generations get older, and current events mold peoples’ opinions and behaviors, all hell breaks loose for fundraisers…. well, all hell could break loose. It is commonly known that groups of people born every 15 to 20 years are given a generation name, characterized as having certain preferences and values. You probably... Read More

courtney camps customer success

Customer Success Spotlight: Union College and GivingTree

Back in February, we spoke with EverTrue Customer Success Manager Courtney Camps about her experience bringing GivingTree to Boston University. Today, Courtney builds on that success with Union College. I sat down to chat with Courtney about Union’s strong results with the EverTrue platform so far. Check out our Q&A below! What were Union’s goals... Read More