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Conference - EverTrue

Your Guide to Surviving (Thriving!) at a Conference

Advancement professionals are always willing to share what they’re doing with each other. That’s one of the best things about this industry. We don’t compete; we work together to help each other succeed. This kind of teamwork and info-sharing makes conferences especially valuable learning opportunities, no matter how long you’ve been in the nonprofit world.… Read More


A Roundup of 5 Schools Using Pinterest for Alumni Relations

In the digital world of 2016, there’s no shortage of social media platforms for sharing what you’re doing right now (or what you think about what others are doing right now). Sites like Facebook, Twitter, and LinkedIn are perfect for conversing with others and voicing your opinions. Pinterest excels in a different area, however. Popular among… Read More


Bundles of Time: Our Micro-Volunteering Program at Longwood University

Finding new ways to engage your alumni base is a persistent challenge. From regional events, to on-campus reunions, to social media content, there are plenty of tactics to consider. At the end of the day, however, the goal is to get alumni to engage under the university’s banner. Here at Longwood University, our alumni relations… Read More

ET Honor Roll Seal

Announcing the EverTrue Honor Roll

It’s been three years since we launched the EverTrue platform, and in that time we’ve been so inspired and excited by how our customers have made the product their own. You come to us for ideas, best practices, and strategies—but in reality, you are the ones that take the technology and give it life. In… Read More

fundraising trip

The 3 Types of Visits Every Gift Officer Should Have

The one-on-one visit is the foundation on which all gift officers build sustainable relationships with donors. Visits can jumpstart a relationship between a donor and a nonprofit or bring current engagement to new levels. They also allow a fundraiser to gain valuable insight into a donor’s motivations, aspirations, and outlook–which can be more difficult to discern… Read More

Snapchat - EverTrue

Get Snappin’: Alumni Engagement in the Era of Snapchat

Snapchat is the biggest social media platform that you’ve never used. While it’s just now expanding into the post-millennial mainstream, Snapchat’s user base is young. Almost half of all Snapchatters are in the 18-24 age bracket. Here are some more SnapStats that should grab your attention: 60% of all smartphone users are on Snapchat Snapchat… Read More


How to Get Your Alumni and Students on LinkedIn

LinkedIn is a tremendous tool as we work to strengthen and grow our alumni network at Longwood University. It’s a platform where our alumni can not only connect with each other, but also endorse and recommend one another. Because of this, one of our primary goals as an alumni office is to get as many… Read More

Generational Giving Strategy

What Donors Want: Engagement Strategies for Every Generation

I hadn’t seen white index cards since fourth-grade math class—until our VP pulled one out of his jacket. He skimmed it with his finger, holding it long-ways with the blue stripes running up the back. Despite readily available technology known as the printer, he insisted on carrying a handwritten index card of his day’s agenda… Read More


Product Release Notes: June 2016

  How is it June already? The summer months are upon us, which means sweltering heat, lobster rolls, and of course, Raise 2016 here in Boston. But just because it’s summer doesn’t mean the EverTrue product team has slowed down. We know it’s a critical time for your organization as you wrap up the fiscal year and plan for the… Read More