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How to Get Your Alumni and Students on LinkedIn

LinkedIn is a tremendous tool as we work to strengthen and grow our alumni network at Longwood University. It’s a platform where our alumni can not only connect with each other, but also endorse and recommend one another. Because of this, one of our primary goals as an alumni office is to get as many… Read More

Generational Giving Strategy

What Donors Want: Engagement Strategies for Every Generation

I hadn’t seen white index cards since fourth-grade math class—until our VP pulled one out of his jacket. He skimmed it with his finger, holding it long-ways with the blue stripes running up the back. Despite readily available technology known as the printer, he insisted on carrying a handwritten index card of his day’s agenda… Read More


Product Release Notes: June 2016

  How is it June already? The summer months are upon us, which means sweltering heat, lobster rolls, and of course, Raise 2016 here in Boston. But just because it’s summer doesn’t mean the EverTrue product team has slowed down. We know it’s a critical time for your organization as you wrap up the fiscal year and plan for the… Read More

A Scientific Method to Annual Giving Donor Analysis

Segment and Test: A Scientific Method for Annual Giving Donor Analysis

Show me that you know me. And I’ll show you that I care. From flash sales to urgent calls-to-action, our inboxes—both digital and the one with the little red flag on it—are stuffed with messages from stores, nonprofit organizations, and random corporations every day. Many of those messages end up in the trash bin before… Read More

WBUR Marathon

A Giving Day Built Around Donors: How WBUR Raised $1 Million in Their First-Ever One-Day Campaign

We sat down with Leah Davis, associate director of new media & membership at WBUR, Boston’s NPR® News Station, to talk about how the station cut its annual spring pledge drive down to a single day—and kept momentum going weeks later. Public radio has a problem. How can stations raise the money they need without… Read More


5 Colleges and Universities Killing It on Instagram

Have you ever seen a picture that needed no explanation? Throughout history, iconic photos—like from the World War II D-Day invasion, the 1969 moon landing, and more—have helped tell the story of events in a way that words could not. And now, with the emergence of Instagram, anyone in the world can capture the emotion,… Read More

mobile giving

Mobile Giving and the Future of Online Donations in Higher Ed

The world of higher education is an ever-changing one, and advancement offices that help fund higher education are being forced to adapt in myriad ways. While alumni associations and other fundraising organizations are still sending out mass mailings asking for a few bucks from graduates young and old, a decline in response rates has made… Read More

crowdfunding donate

Can Crowdfunding Engage and Retain New Donors?

Remember crowdfunding? Seems like just two years ago it was all anyone wanted to talk about. At every conference, we discussed the benefits and problems associated with micro-philanthropy. Some called it “a must”; others said it was merely “a fad.” At the time, data wasn’t available to tell the long-term effects of crowdfunding. But now,… Read More


What Are the Best Resources for Prospect Research on Home and Neighborhood Values?

When researching a potential prospect, one important aspect of the wealth capacity estimate is the value of the prospect’s property and home(s). There are several ways to gather this information, but the two that I most commonly use are assessed value and market value. For Assessed Value: Tax Assessors’ Websites Tax assessors’ websites (you can… Read More