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#GivingTuesday 2016 best of

The Greatest #GivingTuesday Campaigns of 2016: Education Edition

  Just when we thought #GivingTuesday had hit its peak in 2015, academic institutions and nonprofits joined forces this year to set yet another new record for the national day of philanthropy: $168 million raised. To put it in perspective, that’s a 44% increase since last year. And over 10x more dollars than #GivingTuesday’s first… Read More

Rutgers University crowdfunding

Rutgers University’s Kyle Post on Digital Fundraising and Crowdfunding

We talked with Kyle Post, director of crowdfunding and digital fundraising at Rutgers University. Kyle has been in this newly created position for a little over a year and shared what he’s learned about crowdfunding during his 15 months on the job. What exactly is a director of digital fundraising? It’s a new position the… Read More

Facebook Ads for Advancement

The Best Types of Facebook Ads for Advancement and When to Use Them

Here’s a conversation I’ve had more times than I can count: Me: Have you ever run a Facebook ad before? Client: No, we’ve only done boosted posts. Me: But you paid for that boosted post, right? Client: Well, yes. Me: Okay, so you have run a Facebook ad before. If your school manages a Facebook… Read More

John Hill - EverTrue

TechStars’ John Hill on Pushing for Innovation in Higher Ed

John Hill, network catalyst at TechStars (and EverTrue advisor), has helped people make valuable connections to build their careers for over a decade. As the director of career services at Michigan State University, he helped grow the world’s largest LinkedIn university group. He then transitioned to LinkedIn to lead the company’s launch of university pages. Now,… Read More


“She’ll Tell You It’s the Only Way to Be:” Initiating Change with a Ruby #GivingTuesday

Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s two. Upon searching for songs about Tuesday, it turns out there’s (at least) a couple dozen songs about the second day of the workweek. I found that surprising because Tuesday… Read More

Solicitation Planning for the Annual Fund

Key Questions Every Annual Fund Leader Should Ask When Planning a Solicitation Calendar

Planning is hard work. Make no bones about it—creating a yearlong outreach plan for your annual giving program can be the most difficult task you perform all year. Too often, though, I see shops using the results they need (number of donors and number of dollars) as a guiding light. Instead of tying the year… Read More

Advanced Google Search Tips for Prospect Research

Advanced Google Search Tips for Prospect Research

Google is vital to every prospect researcher. Whether you’re crafting event bios or developing a research profile, you’ll inevitably end up in Google to ensure you aren’t missing any news stories and other personal items of note about a prospect. In today’s society, you’d be hard pressed to find someone who doesn’t know how to… Read More

Drake University - EverTrue

“Started from the Bottom, Now We’re Here”: How Drake University’s Bold Social Media Campaign Defined a Generation of Students

I spoke with Niki Smith, digital media strategist at Drake University (and a Bulldog herself—she’s a Drake University alumna JO’08, GR ’15) about the recent student and university-led campaign to #BringDrakeToDrake and why it’s important to take risks on social media. At its core, social media is a form of entertainment. It connects us to… Read More

Facebook Ads - EverTrue

How to Convince Your Boss (and Yourself) that You Need Facebook Ads

It’s 2016, which means cars have Wi-Fi, iPhones don’t have headphone jacks, and most organizations understand the importance of having a solid Facebook strategy. But if you really want to get a head start on the future, you don’t need to buy a self-driving car. Simply upgrade your organization’s digital strategy by using Facebook ads.… Read More