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Social Donor Management in the New York Times

“EverTrue applies modern social media analytics to the traditional field of higher-education fund-raising” – The New York Times, January 24, 2015 Last weekend, EverTrue was featured in the Sunday Business section of the New York Times in an article that elevated social donor management into the national spotlight. I’m most excited about this article because...

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EverTrue TV Ep 3: Understand

Through our ongoing video series, our founder and CEO Brent Grinna will be exploring the emerging methodology of social donor management (SDM) and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive. Watch the video below to learn about the second pillar of SDM: Understand.... Read More

illustration of Steffanie Brown in her office at Florida Tech

A Day in the Life of a Prospect Researcher – Steffanie Brown

We’re working with all different kinds of institutions at EverTrue, from higher ed institutions like Oregon State University to independent schools like Sidwell Friends School in Washington, D.C. Despite the range of location and grade levels, all of them have at least one thing in common: building relationships is at the core of what they do. And it’s at... Read More

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EverTrue TV Ep 2: Build

Through our ongoing video series, our founder and CEO Brent Grinna will be exploring the emerging methodology of social donor management (SDM) and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive. Watch the video below to learn about the first pillar of SDM: Build.... Read More

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Tweeting in the Ivy League

Twitter was founded in 2006, some 370 years AFTER Harvard University. It would be easy for the iconic Crimson to say, in that time, they figured out how to educate America’s most elite students WITHOUT the help of a social network that features a cartoonish blue bird. After all, the university library is full of... Read More

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Big Ten Power Rankings: Alumni Facebook Pages

2014 was a great year for alumni engagement on social media—especially in the Big Ten Conference. Each with its own playbook of innovative strategies, the social media teams at these 14 institutions have been decking out their alumni Facebook pages with phenomenal content on a daily basis, delighting their loyal followers along the way. To wrap... Read More

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Best of 2014: Social Media Innovation for Higher Ed Advancement

In 2014, I challenge you to find a major college or university without a social media presence. Unlike five years ago when social media could be written off as a passing fad, university leaders now seem to recognize its long-term value for marketing, recruitment, student engagement, and alumni relations — or at least they realize... Read More

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Gender-Based Assumptions Could Be Limiting Your Prospect Research

Sarah Bernstein is an independent consultant in Milwaukee, WI, supporting nonprofit organizations with prospect research and database analysis. She earlier worked in both the social service and higher education sectors. Sarah is an active member of APRA International and past president of the APRA Wisconsin Chapter. She blogs at The Fundraising Back-Office and can also be found... Read More

illustration of Martha Hargrove

A Day in the Life of a Fundraiser – Martha Hargrove

We’re working with all different kinds of institutions at EverTrue, from Higher Ed rockstars like Colgate University to Pre-K through grade 9 schools like Fenn School in Concord, MA. All of them have at least one thing in common: building relationships is at the core of what they do. And it’s at the core of... Read More