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6 Steps to Implementing Data Science at Any Organization

6 Steps to Implementing Data Science at Any Organization

Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are much easier to grasp than what these made-up words and phrases suggest.   If you browse the Internet for long enough, you’ll probably come across the concept of data science. In... Read More

Is the Prospect Profile Dead?

Is the Prospect Profile Dead?

When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock transaction, every board position, every grant on a Form 990, every political gift, yada, yada, yada. Then I began to realize that while my profiles contained a lot of data—a... Read More

GivingTree Detective: Lapsed, Engaged Donors

GivingTree Detective: Lapsed, Engaged Donors [Video]

  Welcome to the GivingTree Detective! In this video, I’m going to help you uncover great prospects that have been hiding in the depths of your database—all starting with the “Unassigned” search filter in GivingTree. Although these folks have slipped through the cracks because they’re not currently assigned, there’s a lot of potential you might be missing. Today, we’re going to... Read More

Where the Worlds of Fundraising and Sales Collide

Where the Worlds of Fundraising and Sales Collide

It’s no secret that salespeople and the mere sound of the word “sales” itself can, at times, come with a very specific stereotype attached. Had you mentioned a career in sales to me a couple of years ago, I would have laughed and pictured Harry Wormwood, crooked car salesman and Worst-Father-of-The-Year recipient in TriStar Pictures’... Read More

A MAJOR Shift? Social Media’s Influence on Prospect Management

A MAJOR Shift? Social Media’s Influence on Prospect Management

Allow me to spare you my rhetoric on how, despite ideas to the contrary, there IS a plethora of wealth living in online communities. If you still have a tent in the camp that thinks otherwise, I direct you to Justin Ware’s post that will blow holes in your outdated theory. This post proceeds with... Read More

Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising

Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising

This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist.  My long career in development began as an accident. Well, perhaps not an accident so much as a convenient excuse for this poli sci major to avoid law school. And so I stayed on at my alma mater (Bucknell) for a... Read More

Power of Twitter

This Is How the YMCA of Greater Boston Raised $46K

In this (fairly) new digital age, it is merely impossible to go on the Internet and not stumble across an individual or company reaching out for funding through a crowdsourcing platform. Whether scrolling through our favorite websites, poking through business pages, or getting in our much-needed daily dose of social media (guilty!), we’ve all seen... Read More

The Top 5 Ways Development Can Collaborate With Social Media to Raise More

The Top 5 Ways Development Can Collaborate With Social Media to Raise More

When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social media seemed like a necessary evil—they knew they needed to be on it, but they didn’t know how they were going to incorporate it. In fact, whenever I saw the... Read More

Donor Identification in the 21st Century

Donor Identification in the 21st Century [Whitepaper]

Think about how you identify and prioritize prospects today. What makes a good prospect? What are the affinity and capacity signals you look for, and how do you surface those insights? You wouldn’t be wrong if you said you look at indicators like past giving, volunteer involvement, career field, and real estate ownership. But what if we... Read More