Social Campaigns We Love: Middlesex School’s #WhyMX
For independent schools and higher-ed institutions, keeping alumni involved is never an easy task. Email campaigns, special events, and social media are just a few ways in which alumni offices do their best to communicate with former students. But what can schools do to keep this kind of content fresh and engaging? Leave it to our customers—we are constantly impressed with […]
Social Campaigns We Love: Middlesex School's #WhyMX
For independent schools and higher-ed institutions, keeping alumni involved is never an easy task. Email campaigns, special events, and social media are just a few ways in which alumni offices do their best to communicate with former students. But what can schools do to keep this kind of content fresh and engaging? Leave it to our customers—we are constantly impressed with […]
Fundraising Tweets You Have to See Now
Identifying a rich prospect pool, honing in on potential donors, and engaging constituents is a challenging process that giving gurus are always looking to streamline and improve. While traditional outreach methods—like throwing events—are proven and effective ways to reach an alumni base, social media provides a huge opportunity to pull at alums’ philanthropic heartstrings from afar. We’ve talked about […]
A Day in the Life of a Fundraiser – Mike Meech of Brown
At EverTrue, we are working with all-star nonprofit institutions, from higher-ed schools like Union College to independent schools like Millbrook (both located in New York state!). Despite the differences in the way these schools approach fundraising, they all have at least one thing in common: building relationships is at the heart of what they do. We […]
Higher-Ed Innovation Labs: Keeping the Entrepreneurial Spirit Alive
Innovation. I know what you’re thinking: I’ve heard that buzzword before. It’s a hot topic that businesses love to throw around, and while we hear it all the time, how often does it refer to something that is actually meaningful? Well, the innovation I’m talking about today encompasses the full meaning of the word—and I’m […]
Alumni Association Websites Are Still Relevant. Here’s Why.
Although we are constantly highlighting how important it is for advancement shops to connect with alumni through social media (check out our post on growing your alumni Facebook page), sometimes it’s good to take a step back and remember that having a traditional web presence matters too. Social media has arguably become THE media—but that […]
