Giving Intelligence in EverTrue [Product Update]
We’ve learned from our customers that sometimes, just getting access to your database can be a challenge. We believe technology should serve you, not the other way around. To that end, we’ve unrolled a new set of features in EverTrue called Giving Intelligence. Just like EverTrue gives your team easier access to your existing constituent data, Giving […]
5 Steps to EverTrue’s Speedy Customer Onboarding
During my first year at EverTrue, I remember working for over 11 months to get one of our higher education customers ready to use the EverTrue platform and GivingTree. Their contract renewal was coming up, and we were worried. Why would a customer pay us again if they hadn’t even used the product yet? I […]
5 Steps to EverTrue's Speedy Customer Onboarding
During my first year at EverTrue, I remember working for over 11 months to get one of our higher education customers ready to use the EverTrue platform. Their contract renewal was coming up, and we were worried. Why would a customer pay us again if they hadn’t even used the product yet? I tentatively asked […]
Ethics Schmethics: Is It Practical to Get LinkedIn Data?
Wealth gives a person capacity to give more money to their passions. Prospect researchers rely upon dozens of data sources to assess wealth, from airplane registrations to real estate ownership to SEC filings. Employment data is often critical for understanding someone’s career path and earnings. Several data sources offer current career and employment data, but […]
What the Digital Revolution Means for Advancement Services
Digital transformation. Feel the thrill of corporate buzzwords travel up your spine. Within higher education, this is a salient phrase. It describes changes driven by digital technology in society and organizations, and every director of advancement services I’ve met is grappling with it. Let’s start with a delightful Forbes article by Jason Bloomberg based on the […]
The Perks of EverTrue’s New Integration with Raiser’s Edge
UNDERSTATEMENT ALERT: Blackbaud’s The Raiser’s Edge® has a substantial following. More than half of EverTrue customers use The Raiser’s Edge® as their database of record for fundraising and advancement. Our GivingTree software and Community app have enabled our customers to fundraise more effectively than ever before. And given that our goal is to help those customers spend […]
The Perks of EverTrue's New Integration with Raiser's Edge
UNDERSTATEMENT ALERT: Blackbaud’s The Raiser’s Edge® has a substantial following. More than half of EverTrue customers use The Raiser’s Edge® as their database of record for fundraising and advancement. Our GivingTree software and Community app have enabled our customers to fundraise more effectively than ever before. And given that our goal is to help those customers spend […]
The Raiser’s Edge vs. Salesforce: Which Database Is Best for GivingTree?
We power our customers’ EverTrue apps and GivingTree with a mix of yesterday’s classics and today’s hits. Wait, that’s not right. I meant to say: We power our customers’ apps with a mix of their institutional data and social data from LinkedIn and other sources. Addresses, interests, employment, and degree history are Led Zeppelin and James […]
The Raiser's Edge vs. Salesforce: Which Database Is Best for EverTrue?
We power the EverTrue platform with a mix of yesterday’s classics and today’s hits. Wait, that’s not right. I meant to say: We power EverTrue with a mix of their institutional data and social data from LinkedIn and other sources. Addresses, interests, employment, and degree history are Led Zeppelin and James Brown, while LinkedIn and Facebook are […]
The Database of the Future
Imagine a company with 60-year sales cycles and product pricing spread from $5 to $1,000,000,000. Clients include teenagers, corporations, state governments, nations, the dearly departed, and—sometimes—in-laws. The VP of Sales at most companies can narrow her scope to a few types of customers, while a Director of Advancement Services at a college or university has…a […]
What Dreamforce 2013 Told Us About the Future of Higher Ed
For those of you who have attended a nonstop conference like Dreamforce, you know I’m dragging myself through the door at EverTrue in search of a nice quiet corner to sleep for three days and then clean up a thousand backlogged emails. As a long-time Salesforce nerd, I attended Dreamforce this year seeking to learn […]
Clean Data is Happy Data
When I started at EverTrue, one of the first things I worked on was our internal Salesforce.com instance. How could EverTrue, a company focused on building great communities with great data, have a messy CRM!? I’m an unapologetic CRM nerd. I’m also a little obsessed with data quality. I wanted to share a couple tactics […]
