Let The Madness Begin: Tips for March Madness Fundraising

Back in September, we highlighted the start of the college football season and the fundraising opportunities that come along with the droves of alumni returning to campus. As we turn the calendar to March Madness fundraising, the college basketball postseason brings more chances to leverage alumni excitement. But this time you’ll be on the road. […]

Fall, Football, & Fundraising – Tips for Athletics Fundraisers

Want to hear something exciting? College football is two weeks away! When it comes to athletic fundraising there is no secret — football is king. Aside from the lucrative revenue that departments bring in through ticket and apparel sales, licensing rights, concessions, and television deals  (more than $10 billion annually), the fall is also paramount […]