Winning Strategies: Turning Fans into Donors — RECAP
Wow! That was so fun. Yesterday, our founder and CEO Brent Grinna sat down with Casey Steffan, Director of Membership and Development at the Virginia Athletics Foundation, and Nick Fulton, Director of Annual Campaigns of The Rams Club at UNC, for a conversation on how advancement teams can adopt new tactics to find new donors, […]
EverTrue Product Update: The Best New Features from 2017
Let’s keep this intro short and sweet so you can dig right into all the new EverTrue goodness. Here’s a roundup of the new products and features we debuted in 2017 that will help your team crush 2018 and beyond. (Let us know what you think!) Relationship Management, Featuring My Trips and My Team With […]
Why Every Gift Officer Should Track Facebook Events
Known as “America’s Game,” the annual Army-Navy football game is an institution with a 118-year history. It’s broadcast nationally and is the event of the fall for graduates of West Point and the U.S. Naval Academy. For gift officers at both military academies, it’s both the perfect opportunity and a perfect storm. Thousands of graduates […]
DIY: Building an Alumni Engagement Score
Graduates used to have to pick up a magazine, attend reunion, or call the alumni office to learn what was new with their classmates and on campus. Now our constituents check the latest Facebook post and network with fellow graduates on LinkedIn instead. In a social media-driven world, these types of interactions are great indicators […]
Starting from Raised Hands: Reactive vs Proactive Prospect Research
We absolutely love the researchers (advancement superheroes!) who dedicate their careers to finding new prospects. Their work is critical for campaign success today and drives engagement with new donors who will carry our schools and universities for the next 50 years. In order to keep finding new prospects and build a pipeline, researchers have to […]
Watch and Learn: How Boston University Uses Facebook to Increase Giving and Event Attendance
Whoa! My brain is still swimming from all the social knowledge the Boston University team shared during yesterday’s webinar. It was amazing to hear how they’re using Facebook insights to build annual fund outreach lists and promote events across the country. Even better, they’re seeing real results: doubling the donor response rate at phonathons, increasing […]
From Selling Shoes to Delivering Donors: Why Facebook Insights Matter
I love shoes. (It’s kind of a problem.) I’ve run out of room in my closet and mudroom. My shoe racks are full i and yet I still keep buying more, justifying each purchase as an imaginary business expense or a way to handle the changing New England seasons. Toms and Zappos.com are my go-to […]
Simple Segmentation: Personalize Appeals in 4 Easy Steps
At RAISE 2017, Josh Newton, president and CEO of the UConn Foundation, talked about how his team is flipping the annual giving model. As an industry, we’ve seen a 50 percent participation decline in the last 20 years. UConn, like nearly every college, wasn’t immune and had lost 2,000 donors each year since 2013. Something […]
Championship Fundraising with University of North Carolina’s The Rams Club
We sat down with Nick Fulton, director of the annual fund, and Jordan Buck, campaign coordinator, from The Rams Club. Using EverTrue has helped these two officers at the University of North Carolina at Chapel Hill’s athletics foundation rethink their day-to-day approach to engagement and fundraising. In the webinar, which you can watch in its […]
High-Impact Alumni Relations: 1:1 Chat With St. Mark’s School of Texas
We’re trying something new on the EverTrue blog this week. We love talking with our partners and sharing the creative ways they approach fundraising and engagement, so we set up this video chat with Alex Eshelbrenner, director of alumni relations at St. Mark’s School of Texas, to hear about his school’s team-based approach to alumni […]
5 Reasons to Come to RAISE 2017 This Summer
There were nearly 200 of us there last year for EverTrue’s inaugural RAISE conference. We came to Boston for two days not knowing what to expect, but willing to try something different and get in on the ground level for a new event. We were hungry for innovation and inspiration to take back to campus […]
9 Ways to Break Annual Fund Records This Fiscal Year
It’s almost April and there are just a couple more months until the end the 2016-17 fiscal year. This is a critical—and stressful!—time. You have some big goals and we’re here to do whatever we can to help you hit those targets and set new giving and participation records. Here are nine ways to crush […]