15 Nonprofits #CrushingIt on Social Media [SlideShare]

The sheer number of nonprofits today is expanding, and so is the power of social media. Whether used by individuals or by organizations looking to broaden their reach, social media has come to redefine the way people develop and maintain relationships. At EverTrue, we are passionate about helping our nonprofit customers better identify and cultivate donors with insights from […]

Customer Success Spotlight: Union College and GivingTree

Back in February, we spoke with EverTrue Customer Success Manager Courtney Camps about her experience bringing GivingTree to Boston University. Today, Courtney builds on that success with Union College. I sat down to chat with Courtney about Union’s strong results with the EverTrue platform so far. Check out our Q&A below! What were Union’s goals […]

Customer Success Spotlight: Union College and EverTrue

Back in February, we spoke with EverTrue Customer Success Manager Courtney Camps about her experience bringing EverTrue to Boston University. Today, Courtney builds on that success with Union College. I sat down to chat with Courtney about Union’s strong results with the EverTrue platform so far. Check out our Q&A below! What were Union’s goals in […]

The Secret to Making an Irresistible Ask

Customization is key. I think this is a maxim any successful fundraiser understands and upholds. Oftentimes, however, organizations don’t personalize the donor experience until after the donation. Handwritten cards, personalized videos, tokens of appreciation—fundraisers are consistently looking to reinvent how to say “thank you.” Don’t get me wrong—these follow-up practices are important. But what about […]

3 Ways to Ensure Longevity for Your Annual Fund

In EverTrue’s latest whitepaper, Dollars Over Donors: Is Higher Ed’s Reliance on the Wealthy Minority a Sustainable Strategy?, Keith Hannon calls on higher-ed advancement to reassess its approach to amassing donations. Traditionally, offices have followed the path of targeting the deeper pockets—the “top 1%” alumni who can provide large contributions in a single, timely donation. […]