The Top 5 Ways Development Can Collaborate With Social Media to Raise More

When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social media seemed like a necessary evil—they knew they needed to be on it, but they didn’t know how they were going to incorporate it. In fact, whenever I saw the […]

What You Need to Know About Creating a Brand Voice on Social Media

In today’s modern tech landscape, we have the world at our fingertips. We can buy products instantly, find the latest news with the click of a finger, and swipe right (or left) to find love. Everything is automated—but there is something missing. Despite being connected to everyone and everything, studies have shown that we’re increasingly […]

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Whenever I go to conferences, I ask people where they are focusing their current fundraising efforts. The classic favorites are always mentioned—phone, email, and in person. Thanks to Mark Zuckerberg and company, Facebook also seems to have a place. And for those trendsetters, crowdfunding does too. But what about Twitter? Does it get the same […]