About EverTrue
EverTrue’s mission is to equip fundraising teams with the insights and tools to turn every donor interaction into a lasting relationship, leading to stronger connections and greater giving.
The EverTrue Fundraising Vision
Our vision is to create a world where every fundraiser has the tools to engage, retain, and grow generosity at every level, ensuring no donor is overlooked.
To make this future a reality, we offer a suite of fundraising and donor management tools, including:
Signal
Leverage smart fundraising automation, improve major giving, and strengthen donor relationships with our fundraising and donor engagement platform.
DonorSearch
Access the most comprehensive nonprofit prospect research database available to get complete donor profiles for all of your top major giving prospects.
ThankView
Upgrade your donor engagement strategy with a video studio tool that makes sending recorded thank-you videos at scale possible.
Balance
Our endowment management tool enables your team to better manage endowment funds, maintain reliable security, comply with UPMIFA standards, and save time with high-quality automation processes.
Impact
Keep donors in the loop about your endowment fund with our platform that makes creating professional annual fund reports simple.
ODDER
Stay in touch with all of your donors by turning your endowment reports into secure, on-demand visual experiences.
Pledgemine
Engage donors with our user-friendly direct mail design and delivery platform.
“I am honored to lead EverTrue into its next phase of growth, building on our strong foundation to deliver even greater value to our customers. Our focus is clear: equipping fundraising teams with the insights and tools they need to turn every donor interaction into a lasting relationship. By staying laser-focused on our customers’ needs, empowering our team, and driving continuous improvement, we will deepen EverTrue’s impact and shape a future where every interaction drives stronger connections and greater giving.”
Adam Blake
Chief Executive Officer
The Best Crew in The Game
In 2010, our Founder, President & Chief Growth Officer, Brent Grinna, launched EverTrue after working as a volunteer fundraiser at Brown University and seeing firsthand how advancement teams’ technology lagged behind tools in the private sector.
Ever since, the Evertrue software company has been a team of mission-guided data nerds, former fundraisers, engineers, and creators who hail from all over. We work hard. We rest hard. And we welcome the best talent from the advancement space and beyond to help us deliver the category-leading solution for fundraising shops everywhere.
10
Years and Counting
30/50
States Represented
1500+
Happy Customers
EverTrue in Action
Boston College
Boston College chose Signal by EverTrue to move away from one-off tasks and toward a repeatable, trackable outreach strategy. Signal gave them a central platform to build, manage, and assign custom cadences, empowering every member of the team (not just frontline fundraisers) to confidently take action and engage the right donors at the right time.
Oklahoma State University
The OSU team used EverTrue to rapidly run targeted searches for potential major-gift donors. Using one-click filters, the team identified alums who had not received any 1:1 contact in years, had been giving loyally, showed additional wealth indicators, and were engaging with OSU’s Facebook posts.
The Boys and Girls Club
The Boys & Girls Club of Northeast Ohio decided to use ThankView by EverTrue to not only engage donors but also to thank advocates, make event announcements, and share details from their ongoing programs.
KU Endowment
With EverTrue, KU Endowment moved beyond siloed programs and embraced a truly omnichannel, donor-centric approach powered by data and consistent cadence-based outreach.
UNC Chapel Hill
UNC Chapel Hill turned to ODDER by EverTrue to centralize fund data, facilitate collaboration, and ensure secure delivery, all while enhancing the donor experience. UNC Chapel Hill recognized that leveraging innovative technology was essential to their annual giving, modernizing their endowment reporting practices, and meeting the evolving expectations of their donors.
Our Leadership Team
Our leadership team works together to shape our product, support our customers, and drive EverTrue forward. As one team, they ensure we innovate, grow, and stay true to our mission. Want to join us?
Adam Blake
Chief Executive Officer
Brent Grinna
President and Chief Growth Officer
Blake Carter
Chief Financial Officer
Matt Cowell
Chief Product Officer
Madeline Turner
Chief Marketing Officer
Adam Rausch
Chief Customer Officer
Engage Your Entire Donor Pyramid With EverTrue
EverTrue is the go-to tool for donor engagement, major gift management, prospect research, endowment management, endowment reporting, direct mail outreach, video creation, and more!
Leave no donor unengaged when you have EverTrue on your side.