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Thinking Outside the CRM

“If it’s not in the database, it didn’t happen.” How many times have we heard this in the course of our careers? Fundraising has become

Annual giving = lead-gen

Annual Giving = Lead Generation

Agree or disagree? Lead gen is commonly associated with the for-profit world, but isn’t that concept what we’re applying in our day-to-day work in annual

Sync with Studios: November

EverTrue Studios is the media hub for advancement, serving up free, on-demand series, films, and podcasts, all created with fundraisers in mind.  Permission to Launch

Sync with Studios: October

EverTrue Studios is the very first media hub for advancement, serving up free, on-demand series, films, and podcasts, all created with fundraisers in mind. Now,

EverTrue+Pledgemine blog

Pledgemine joins the EverTrue family!

Cue the confetti… Pledgemine has joined the EverTrue family! This means EverTrue customers have access to upfront data enrichment and smart segmentation, PLUS personalized outreach