Beyond the CRM: Building a Connected Fundraising Data Strategy
For years, fundraising teams have lived by one principle: the CRM is your single source of truth. But as technology evolves and donor expectations rise,
SharkTank for Fundraising: 5 Teams Who Pitched Bold Ideas to Leadership (and Won)
Nervous to pitch a new idea to leadership? You’re not alone. Here are 5 fundraising teams who saw a problem, dreamed up a solution, made
Can you teach students about philanthropy in just one day? USF shows how.
Imagine if you could educate students about philanthropy – AND capture enough student video content to power a whole year of stewardship? The University of
Donors Don’t Care About June 30 (Here’s 4 Ways to Make Them)
Donors don’t care about your fiscal calendar. But they do care about making a difference. That’s why June 30 can’t just be a date on
Introducing Signal Video: Personalized Donor Outreach, Made Easy
Engagement is more personal than ever—and now, it’s easier than ever too. Donor inboxes are crowded. Generic messages get skipped. But personalized video? That still
Holiday Video Inspiration for Your Best Year-End Yet
The holiday season is all about connection, reflection, and gratitude—and it’s a prime time to show donors how much their support truly matters. From nostalgic
EverTrue’s First-Time Donor Report 2024
Our First-Time Donor Research Report aims to shed light on a particularly important group—first-time donors—and to provide a comprehensive overview of what happens after they
5 Indicators It’s Time to Invest in New Tech for Your Fundraising Team
A powerful new software tool can improve productivity across your workforce, ensure the integrity of your brand, and boost your organization’s bottom line. How do
Q1 2024 Higher Ed Giving Insights
At EverTrue, we’ve developed a trusted research asset curated specifically for studying high-level trends in giving, with the goal of sharing quarterly and yearly studies
Unlocking Major Gifts: Early Trends and Insights
At EverTrue, we’re on a mission to make the really hard job of fundraising so much easier for every fundraiser – so they can improve
AI and relationship-based fundraising: Revolutionizing donor outreach
Since launching a Donor Experience program with EverTrue, the University of Nebraska team has seen a 190% increase in yearly donor meetings, 40+ new major
Tips for avoiding fundraiser turnover from the U.S. Naval Academy
Managing a team isn’t for everyone. Some of the best fundraisers, prospect researchers, or data scientists just want to be super-excellent individual contributors. And for