Giving USA 2025: The $617 Billion Isn’t the Story
Every year, Giving USA gives the sector a number to work with. This year it’s $617.2 billion. And within hours, it’s everywhere. Headlines, charts, LinkedIn
Your Quiet Prospect Might Not Be Cold. It Might Just Take 6 Touchpoints.
There’s a moment almost every fundraiser knows. You’ve sent an email. Then another. Weeks pass without a response. Meanwhile, your portfolio is full, your calendar
The $2,500 Donor That Became a $15M Donor
What one donor’s giving journey teaches us about the long game in stewardship There’s a version of this story that gets told as a miracle.
Donor Segmentation: How Organizing Donors Boosts Retention
Each one of your nonprofit’s donors is an individual, with a unique relationship to your organization. But actually writing personalized messages to every donor isn’t
14 Fundraising Software Solutions for Nonprofits in 2026
From crowdfunding campaigns to DAFs to merchandise sales, there are more fundraising channels than ever before. To access these diverse revenue sources, your nonprofit will
SharkTank for Fundraising: 5 Teams Who Pitched Bold Ideas to Leadership (and Won)
Nervous to pitch a new idea to leadership? You’re not alone. Here are 5 fundraising teams who saw a problem, dreamed up a solution, made
Do this one thing to boost donor retention rates
Our research shows that 62% of first-time donors don’t give again within three years. That’s sad. Here’s one proven way to boost donor retention, courtesy
Acknowledgement Letters Getting You Down? NMSU Shows a Better Way
Old school acknowledgement letters can be slow-moving, cumbersome, and they often end up in the recycling bin. The NMSU Foundation swapped form letters for a
“We’re moving away from one-pagers for fundraisers.” (And you should, too.)
“Like most shops, our frontline fundraisers were foaming at the mouth for one-pagers. We’ve really been trying to move away from one pagers and tell
November Digest: Prepare for Giving Tuesday & Beyond With Two New Resource Libraries
Welcome back to the EverTrue Digest—your monthly roundup of essential tools, tips, and insights to fuel your fundraising success. This month, we’re here to help
4 Steps to Maximize Giving Tuesday Impact with Direct Mail
Giving Tuesday is the Super Bowl of the nonprofit world. It’s a day packed with generosity, enthusiasm – and plenty of calls to action. In
6 Best Practices for Fundraising Emails: Make Every Send Count
When it comes to fundraising emails, it’s not just about hitting send and hoping for the best. A strategic approach ensures that each email feels