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Our Giving Tuesday Resource Library
A collection of resources designed to help you make it rain with donations on Giving Tuesday. Whether you’re looking for ideas to leverage social listening, segment audiences, or create personalized videos – we’ve got you covered.
The Calm Before the Storm
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We know that prepping for Giving Tuesdays can be tough, but approaching your campaigns with a solid strategy will help. Here are some guides to help you weather the storm.
The Team Playbook for Giving Day Follow-Up
Stand Under Our Umbrella
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You can stand under our umbrella (ella, ella, ay – sorry, we can’t pass up an opportunity for Rihanna). We’ve got multi-channel outreach methods to effectively puddle-jump your way to success.
Finding the Rainbow
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Whether you’re a seasoned fundraiser or just starting out, we’ve got tips and tricks that will help you get to the rainbow at the end of the storm.
Keep it Going
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The results of this all-in, cross-campus effort fall short if you and your team don’t start planning now for ways to carry the spirit and momentum beyond the 24-hour Giving Day.
“We should be telling the story of giving day all year long.”
Heather Kopec, University of Miami
Giving Day Wins
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We rounded up some top Giving Day Wins to keep you inspired by organizations who are soaking up the donations and celebrating success.
- Oklahoma State Boosts Digital Annual Giving
- UNH Searched Past Contact Reports to Close Out a Giving Day Challenge
- How WBUR Raised $1 Million in Their First-Ever One-Day Campaign
- Longwood: Love Your Longwood Day
- K-State Narrows Its Focus and Goes All-in
- TCU’s Direct Mail Campaign Appeal Converted 172 Gifts
- Howard Payne University Tailored Giving Options to Donors with Direct Mail
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