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Giving Tuesday Resource Library

In 2023, over $3.1 billion was raised on Giving Tuesday in the U.S. alone, with more than 37 million people participating globally.

Given its global traction, it is a key moment to boost online donations, raise awareness, and expand your donor base.

From strategic planning resources to creative assets and best practices for stewardship, this library offers everything you need to make this Giving Tuesday your most successful one yet.

Stand out on Giving Tuesday

On Giving Tuesday – a global day of charitable giving taking place every year on the Tuesday following Thanksgiving – nonprofits everywhere are vying for donor attention. Inboxes flood, social media feeds overflow, and organizations of all sizes push to connect with supporters. To make sure your organization gets noticed, it’s crucial to cut through the noise with smart, targeted outreach for your fundraising campaign.

A Multi-Channel Plan for Pre-Giving Tuesday Outreach

As they say, the early bird gets the gift! You don’t want your messaging to get lost among Thanksgiving plans, Black Friday sales, and Cyber Monday deals. Starting your Giving Tuesday campaign early ensures your message stands out and gives supporters time to engage before the giving season is in full swing.
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6 Best Practices for Fundraising Emails

Make every send count by using effective fundraising ideas that capture attention and inspire action.
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Strategies to Cut Through the Noise

Your go-to guide for standing out. One way to capture attention is by sharing your organization’s unique story—whether it’s a powerful donor impact story or a behind-the-scenes look at your mission in action, a compelling narrative can captivate donors and make your message memorable.
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4 Steps to Maximize Giving Tuesday Impact with Direct Mail

There's something powerful about a piece of mail that lands right in a donor's hands, feels personal, and doesn’t get lost in the digital shuffle. While online donations are key, combining direct mail with your digital outreach creates a more holistic campaign that reaches donors through multiple channels. Here's how to make it happen.
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Get Inspired

Incorporating personalized video

In 2023, our customers sent 1.1 million ThankViews on Giving Tuesday. Check out these tip-top videos from fundraisers engaging their communities on Giving Tuesday. Video content is one of the best strategies to engage with donors and maximize donations. A well-crafted video can bring your campaign to life, tell your story in a compelling way, and inspire viewers to take action—making it an essential part of your Giving Tuesday outreach.

First-Time Donor Stewardship

Acquiring new donors on Giving Tuesday is just the beginning—building lasting relationships is where the magic happens. Check out our resources below to learn how to turn those first-timers into lifetime donors.

EverTrue's 2024 First-Time Donor Report

We’ve analyzed data from 275,000 first-time donors to explore how they engage with their alma maters over time - plus, we’ve included some practical tips to help boost donor engagement with this group.
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How Bentley University Achieved an 85% Open Rate Celebrating First-Time Donors

With just three hours of staff time, the Bentley University team creatively utilized existing campus video footage to create personalized welcome videos for first-time donors, achieving an impressive 85% open rate via ThankView.
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Grateful Wednesday

Giving Tuesday is a whirlwind of generosity. Nonprofits pull out all the stops—emails, campaigns, and rallies to inspire gifts. But what happens next?

Meet Grateful Wednesday: the day after Giving Tuesday that’s your golden opportunity to keep that momentum going. It’s more than a follow-up; it’s your chance to show your donors just how much they mean to your mission. And trust us, that “thank you” can make all the difference.

Grateful Wednesday: Your Secret to Turning Giving Tuesday Momentum into Lasting Donor Relationships

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Grateful Wednesday Toolkit

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Get Inspired: Calgary Zoo's Grateful Wednesday Video

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