We've got you covered

Our Giving Tuesday Resource Library

A collection of resources designed to help you make it rain with donations on Giving Tuesday. Whether you’re looking for ideas to leverage social listening, segment audiences, or create personalized videos – we’ve got you covered.

The Calm Before the Storm

We know that prepping for Giving Tuesdays can be tough, but approaching your campaigns with a solid strategy will help. Here are some guides to help you weather the storm.

The Team Playbook for Giving Day Follow-Up

Get ahead and plan your followup before you’re caught in the storm

Micro-campaign Workbook

A guide to creating targeted campaigns that inspire donations

Important vs. Urgent

Use the quiet time to create your own Important vs Urgent Matrix

Stand Under Our Umbrella

You can stand under our umbrella (ella, ella, ay – sorry, we can’t pass up an opportunity for Rihanna). We’ve got multi-channel outreach methods to effectively puddle-jump your way to success.


Share the load: Get the whole team involved in sending 1:1 messages of thanks

Direct Mail

Direct mail ideas to slide into the DMs (Donors’ Mailboxes)


How to utilize video during every stage of your Giving Day

Social Media

Using social to drive engagement, and recruit Giving Day volunteers

Finding the Rainbow

Whether you’re a seasoned fundraiser or just starting out, we’ve got tips and tricks that will help you get to the rainbow at the end of the storm.

6 Ways

to Make Your Communications Stand Out

Keep it Going

The results of this all-in, cross-campus effort fall short if you and your team don’t start planning now for ways to carry the spirit and momentum beyond the 24-hour Giving Day.

“We should be telling the story of giving day all year long.”

Giving Day Should Last All Year

Using Giving Day for Prospect Discovery

Leveraging Facebook Data Post-Giving Day

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