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Giving Tuesday Resource Library

From strategic planning resources to creative assets and best practices for stewardship, this library offers everything you need to make this Giving Tuesday your most successful one yet.

Stand out on Giving Tuesday

On Giving Tuesday – a global day of charitable giving taking place every year on the Tuesday following Thanksgiving – nonprofits everywhere are vying for donor attention. Inboxes flood, social media feeds overflow, and organizations of all sizes push to connect with supporters. To make sure your organization gets noticed, it’s crucial to cut through the noise with smart, targeted outreach for your fundraising campaign.

A Multi-Channel Plan for Pre-Giving Tuesday Outreach

As they say, the early bird gets the gift! You don’t want your messaging to get lost among Thanksgiving plans, Black Friday sales, and Cyber Monday deals. Starting your Giving Tuesday campaign early ensures your message stands out and gives supporters time to engage before the giving season is in full swing.

6 Best Practices for Fundraising Emails

Make every send count by using effective fundraising ideas that capture attention and inspire action.

Strategies to Cut Through the Noise

Your go-to guide for standing out. One way to capture attention is by sharing your organization’s unique story—whether it’s a powerful donor impact story or a behind-the-scenes look at your mission in action, a compelling narrative can captivate donors and make your message memorable.

4 Steps to Maximize Giving Tuesday Impact with Direct Mail

There's something powerful about a piece of mail that lands right in a donor's hands, feels personal, and doesn’t get lost in the digital shuffle. While online donations are key, combining direct mail with your digital outreach creates a more holistic campaign that reaches donors through multiple channels. Here's how to make it happen.

First-Time Donor Stewardship

Acquiring new donors on Giving Tuesday is just the beginning—building lasting relationships is where the magic happens. Check out our resources below to learn how to turn those first-timers into lifetime donors.

EverTrue's Guide to Predictive Scoring for Nonprofits

Every lifetime donor starts with a first gift. Predictive scoring helps you see which first-time donors are likely to give again, who has room to give more, and who could be a fit for recurring giving. Plus, we've included what to look for when choosing the right solution for your team.

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How IUP Reached a 68.6% Open Rate with Student-Led Thank-Yous

Scripted thank-yous are sometimes easy to forget. Indiana University of Pennsylvania let students lead the storytelling in ThankView and reached a 68.6% open rate. See what it could mean for your new donors this Giving Tuesday.

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Grateful Wednesday

Giving Tuesday is a whirlwind of generosity. Your team puts in the work, your donors show up, and then comes the question: what happens next?

That’s why we created Grateful Wednesday, a day dedicated to keeping that momentum going with a meaningful thank-you. Taking place December 2, it’s our chance to make gratitude part of the Giving Tuesday tradition.

This toolkit has everything you need to make the most of it, including a success checklist, video scripts, and content prompts to help turn a simple thank-you into a lasting donor connection.

Grateful Wednesday: Your Secret to Turning Giving Tuesday Momentum into Lasting Donor Relationships

Grateful Wednesday Toolkit

Download the Toolkit

Get Inspired: Calgary Zoo's Grateful Wednesday Video

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