How Texas Christian University turned student callers into Campus Creators

Across the board, less than 2% of alumni hear 1:1 from their alma maters. Mass-marketing appeals can’t keep up with alums’ expectations for personalization. As a result, fewer and fewer donors feel connected and compelled to give back.

But, there’s hope! 

On this webinar, the Texas Christian University team shares how they:

  • Swapped out their phonathon for a student-led lead-gen engine
  • Turned their best student ambassadors into (paid!) Campus Creators
  • Built a consistent calendar of personalized video content
  • Are delighting thousands more donors with 1:1, cadenced outreach from students
  • Have reactivated donors, brought new donors into the fold, and are fueling major gift pipeline