Using new channels to build FOMO (and pipeline)

On this webinar, JD Beebe talks with Ellen Whitlock Baker about how she capitalized on year one in her new role, embraced new outreach tools, and brought Seattle U back onto the radars of thousands of Redhawks across the country.

Highlights of this webinar:

  • Promoting events in top regional hubs
  • Setting campus leaders at ease on camera
  • Low-stress filming and production of intro videos
  • Building a healthy sense of FOMO
  • Social media promotion & digital engagement
  • Turning video metrics into major gift pipeline

Ellen Whitlock Baker

AVP, Alumni Engagement
Seattle University

JD Beebe