We’re optimistic about fundraising in 2021. Here’s why.
We analyzed data from our fundraising partners and trends in consumer behavior. We’re bullish on the fundraising outlook for the rest of 2021 and FY22
3 Marketing Lessons from Wayfair, PUMA and Drift
An e-commerce furniture company, a sneaker brand, and a disruptive marketing platform walk into a bar… Actually, there’s no punchline. Just a lot of good
The Salisbury School Reinvented Their Giving Challenge. It Paid Off.
A challenge, by definition, is supposed to be difficult. Wanted to put that reminder right up front. Because even though this was technically the inaugural
5 Fabulous EverTrue Searches for the End of the Annual Fund
It’s crunch time for our annual giving friends. We know you’re crunching numbers every day to see how you’re doing against your donor and dollar
Who Are Your Alumni, Really?
Who are you talking to? On the surface, that seems like an incredibly simple question. You’re talking to the person or people in front of
Kansas State Narrows Its Focus and Goes All In
Planning your giving day? Awesome! But if you look around at examples from other schools, you’ll see there are no shortage of ways to go
Raising Alumni Identity Raises Dollars: Series Finale
When alumni ask to be taken off a contact list, what are they really saying? “I don’t care about [school name] the way I used
Alumni Identity: Meaningful Volunteer Experiences Are Best, But Far Too Few
Volunteers care more about your institution than anyone else. And you have more volunteers out there than you think. Research into alumni identity has confirmed
The Donor Retention Stats You Need to Know
Final numbers aren’t in yet, but like we saw last year, I bet we set new overall dollar fundraising records in higher ed. But I
How to Improve Your Next Fundraising Event with Social Data
Events are a proven way to engage with prospects and donors. How can you make sure you are making the most out of every event?
What You Need to Know About Creating a Brand Voice on Social Media
In today’s modern tech landscape, we have the world at our fingertips. We can buy products instantly, find the latest news with the click of
You Want ROI? You Can’t Handle the ROI!
The end of another fiscal year is upon us and for most advancement shops that means it’s time to count the money! How much money
