How Prospect Research Saved the Day at Oregon
There’s never a shortage of interesting challenges to take on in an advancement office. Alex Spady, a Prospect Analyst at the University of Oregon, knows
3 Marketing Lessons from Wayfair, PUMA and Drift
An e-commerce furniture company, a sneaker brand, and a disruptive marketing platform walk into a bar… Actually, there’s no punchline. Just a lot of good
Raising Alumni Identity Raises Dollars: Series Finale
When alumni ask to be taken off a contact list, what are they really saying? “I don’t care about [school name] the way I used
8 Steps to Introducing Change in Your Advancement Organization (And Why It’s Not as Hard as it Looks!)
Change is difficult. Think about how hard it is to alter personal habits, whether it’s taking a new route to work, introducing a new cafe
Alumni Identity: Data-driven Prospect Discovery Needs to Include Graduate Feelings of Connection
“Wealth screening is amazing at filling our donor pipeline!” – said no fundraiser ever. When it comes to prospect discovery and pipeline development, no one
OSU Goes Proactive with Research, Discovering 250+ New Prospects This Year
We spoke with Jacob Astley, Director of Prospect Research at Oklahoma State University (OSU) Foundation, to learn more about how his team placed more than
Webinar: EverTrue for Independent Schools with Salisbury School
Salisbury School hosted us for a live broadcast from the hilltop. Caitlin Kiley, their director of the Salisbury Fund and alumni relations, walked through how
TrueStories: Six-figure Donors Hiding in Plain Sight
Last week, I chatted with Lydia Kokolskyj-West, Deputy Executive Director for Development at Santa Clara University. She’s fantastic and her team is seeing some amazing
LIVE from CASE DI: Boston University
We’re coming off an amazing few days at the annual CASE DI conference. This is always a special meet up for the EverCrew as we’re
Winning Strategies: Turning Fans into Donors — RECAP
Wow! That was so fun. Yesterday, our founder and CEO Brent Grinna sat down with Casey Steffan, Director of Membership and Development at the Virginia
DIY: Building an Alumni Engagement Score
Graduates used to have to pick up a magazine, attend reunion, or call the alumni office to learn what was new with their classmates and
Starting from Raised Hands: Reactive vs Proactive Prospect Research
We absolutely love the researchers (advancement superheroes!) who dedicate their careers to finding new prospects. Their work is critical for campaign success today and drives