"She’ll Tell You It’s the Only Way to Be:" Initiating Change with a Ruby #GivingTuesday
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
Why the Oregon State University Foundation Is Going All-In on Social Media
Imagine you’re pulling together a list of your most engaged constituents for an upcoming event or end-of-year push. Where would you begin? You might start
Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
The Best of #GivingTuesday 2015
Is online giving the future of advancement? As #GivingTuesday sweeps the globe for the fourth year in a row, it sure feels like it. This
“She’ll Tell You It’s the Only Way to Be:” Initiating Change with a Ruby #GivingTuesday
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
Track Your Facebook Investment With Data or Keep Wasting Time
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
What It Really Takes to Generate a Lifetime of Alumni Engagement
The car is the first to arrive. It pulls up slowly beside a dorm and pauses as the engine goes quiet. A new student steps out
How the Digital Revolution Can Reverse Declining Alumni Participation [SlideShare]
As alumni participation continues to spiral downwards, it seems that higher education has a challenge on its hands. According to a Alumni Access’s 2015 “Ultimate
15 Nonprofits #CrushingIt on Social Media [SlideShare]
The sheer number of nonprofits today is expanding, and so is the power of social media. Whether used by individuals or by organizations looking to broaden their reach,
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
The Top 5 Ways Development Can Collaborate With Social Media to Raise More
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
