A Recipe for Success

Our Year-End Giving Resource Library

A year-end giving campaign is a crucial opportunity for nonprofits to rally support as the end of the year approaches. This is when many donors make their final contributions, making it an essential time for fundraising efforts. 

That’s why we’ve prepared a collection of resources designed to help you whip up an incredible year-end giving campaign to reach your fundraising goals. Whether it’s Giving Tuesday, your own giving event, or holiday outreach – we’ve got you covered! Bon appetit!

Preparation

A walkthrough of how to plan a delicious year-end fundraising campaign that converts donors.

Mise En Place

Foundational campaign planning resources for Giving Tuesday and Grateful Wednesday.

Start Prepping

Main Ingredients

How to effectively leverage different outreach methods across all channels.

Get Cooking

Spices

Our top tips to elevate your donor engagement

Add a Dash

Mise En Place

Mise en place is the French term for prepping everything before you start cooking. Just like preparing all the essentials before cooking, setting up for a strong year-end campaign starts with a solid foundation.

Giving Tuesday and Grateful Wednesday kick off the giving season, providing the perfect launchpad for your outreach. Use these foundational resources to organize, strategize, and ensure your year-end campaign begins with purpose and momentum.

Giving Tuesday Resource Library

Packed with strategic guides, creative assets, and stewardship best practices, this library is your go-to for engaging donors, growing your base, and standing out in the Giving Tuesday crowd. Whether you're looking to maximize your outreach or strengthen donor relationships, we've got the tools you need to succeed.
Dig in

Grateful Wednesday Toolkit

This toolkit is packed with everything you need to show your appreciation post-Giving Tuesday, including a success checklist, a guide to writing heartfelt thank-yous, video scripts, and even ChatGPT prompts to help craft personalized messages that resonate with your donors.

Dig in

Main Ingredients

Creating a compelling year-end campaign is like crafting a recipe that combines just the right mix of ingredients. From emails to direct mail and AI, discover how to make each component work in harmony, ensuring your outreach hits all the right notes for donors.

From Start to Finish: Crafting the perfect year-end campaign

Our step-by-step guide for a seamless year-end campaign.
Add It In

Email

6 best practices for fundraising emails to make every send count.
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Direct Mail

4 ways to use direct mail for year-end fundraising efforts.
Add It In

AI

How AI can transform your year-end giving strategies.
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Video

Holiday video inspiration for your best year-end yet.
Add It In

Cookie break!

(like, a real one!)

You’ve been cooking up fundraising magic—now it’s time for a treat! Take a break and whip up some holiday cheer with this gingerbread cookie recipe. Perfect for sharing or keeping all to yourself.

Get the recipe!

Spices

Don’t stop there! Punch up your campaign with our top tips to elevate donor engagement.

EverTrue's First-Time Donor Report

We’ve analyzed data from 275,000 first-time donors to explore how they engage with their alma maters over time.
Learn more

The Psychology of Year-End Giving

Dive into the main drivers of donor behavior during the holiday season and how to craft your year-end strategies accordingly.
Mix It Up

Data-Powered Year-End Giving

Tips for using data to stay ahead of the holiday overwhelm, speed through your task list, and even find a few minutes for some eggnog.
Add it in

Recipes for Success

A collection of real-world examples you can use from fundraisers who achieved real success.

Top Holiday Videos

Watch

Top Year-End Videos

Watch

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