30 Minute Mentors: Connecting Young Alumni to Students

There is more than one way that alumni/ae can give back. But in 30 minutes?! Well, at the University of Michigan Alumni Association, that is certainly the case with their 30 Minute Mentor Program, which provides current students the chance to meet with alumni who work in a variety of industries. Have 30 Minutes? #Mentor […]

What Does Twitter’s IPO Mean for Advancement?

More than ever before, Twitter wants your business. Despite Twitter’s successful day on the trading floor yesterday for its Initial Public Offering, the social staple known for sparking both political revolutions and pop culture commentary is aiming to make up for the fact that it is still not making money. In order to gear up […]

What Does Twitter's IPO Mean for Advancement?

More than ever before, Twitter wants your business. Despite Twitter’s successful day on the trading floor yesterday for its Initial Public Offering, the social staple known for sparking both political revolutions and pop culture commentary is aiming to make up for the fact that it is still not making money. In order to gear up […]

7 Tips on Starting a Blog for Constituents

Advancement teams have hugely embraced social media tools, including “micro-blogging” sites like Tumblr and Twitter. However, traditional blogging is still one of the most important tools in an advancement communications arsenal. Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A high quality […]

Major Conference Play: How Alumni Weigh-In on Social Media

It is hard to believe that just over a month ago the college football season kicked off. It already feels like this season is in full swing. Thousands of alumni have trekked across the country to watch their alma maters battle it out against their rivals. Even more have made the journey back to their […]

7 Creative Homecoming Traditions

For the first time in decades, homecoming made its way back to my alma mater this past weekend. Although the game with Army was almost called off because of the topical government shutdown, all carried onward as expected, and Boston College alumni enjoyed a weekend full of events. Fireworks went off for onlooking families on Friday night. […]

The Promise of Crowdfunding in Development

Alumni live in a long-tailed world: a place where it’s possible for them to watch Ice Road truckers on their smartphone and, at the next moment, purchase Chilean bamboo sunglasses from their Facebook news feed. For advancement offices, this means that standing out is increasingly difficult! How Can Institutions Raise More Money from Alumni? The […]

Advancement for Beginners

Constituents are likely to be familiar with reunion season and the annual fund, but when it comes to advancement they, along with advancement office staff newbies, might be unaware of what it is all about. What are major gifts? How does an advancement office break down? How is a donor identified? These are just a few of the fundamental questions […]

Getting NearCampus at the Start of this School Year

A new school year is upon us. Students once again are pouring onto campus. The first few weeks of a school year is an exciting time and one that your alumni are sure to recall. One of the major differences though between when alumni made their return to classes and when today’s students come back is […]

What Spotify Can Teach Us About Millennial Giving

“1,000 Songs in your Pocket” was the bold announcement made by Apple at the arrival of the iPod in 2001. For over a decade, newly announced “Millennials” have taken ownership of their music through Apple’s iTunes Store and relished in the sounds from hip white ear buds. As a high school student, I downloaded music […]

Matching Academics with Career Education: Modern Guild

Although 80% of jobs are attained through personal connections, in today’s job market students also strongly benefit from a dependable career education. Just because a college student’s roommate’s father is an exec at Google doesn’t mean that after graduation he or she is on the path to be a blissful Googler. Before discovering and sealing a dream position […]

LinkedIn Launches New University Pages… And We Are Fans

This morning LinkedIn announced the launch of “University Pages,” a great step forward for prospective students to discover their perfect college fit, as well as for current students and alumni to land their dream job. EverTrue always stays tuned to ways LinkedIn can help institutions and their alumni, so when we heard the announcement this […]