Online Giving

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Think about the modern consumer experience: companies can surface content tailored to your specific interests and it takes just a few clicks to buy something online. Alumni and donors expect the same from your institution—and that’s where EverTrue comes in. With EverTrue, hit your participation goals by creating an easy online giving experience that puts the donor first.

  • Build custom, mobile-optimized giving pages
  • Segment and target appeals
  • Deliver a beautiful giving experience
  • Monitor campaigns with powerful analytics

Build Giving Pages On Your Own

No technical knowledge? No problem. Set up a giving page for any campaign and customize it to your institution’s brand without support from IT.

  • Unlimited pages
  • Add imagery, text, ask amounts, and designations
  • Customizable gift receipts

Create Segmented Appeals

Market each giving page to the right audience. In minutes, pull a constituent list using 40+ filters—like social engagement, graduation year, and Annual Giving Score—then create a segmented appeal to that group.

  • Build and export lists
  • Appeal tracking

Let Donors Give in Under a Minute

Donors shouldn’t have to jump through hoops to make an online gift. Designed for web and mobile, EverTrue’s giving pages make it simple and frictionless to give on any device.

  • Secure payment processing by Stripe
  • One-time or monthly recurring gifts

Track Participation in Real Time

See your campaign unfold in a live dashboard. In addition to dollars raised, EverTrue surfaces who visited your page, started the form, and didn’t give so you can retarget non-donors and close the participation gap.

  • Gift alerts
  • Conversion analytics

Reconcile Gifts Without the Hassle

When a gift comes in through your EverTrue giving page, we automatically match the gift to the appropriate record—or you can make the match yourself. Then you can seamlessly export the gifts into your database.

  • Automatic and manual matching
  • CSV exports

Working with EverTrue has given us a new way to think about our alumni. This innovative approach, which I’ve only seen possible through their product, helped us increase our donor conversion and utilize new campaign tactics to reach our alumni in a more targeted and personalized way.

Laura Day, Williams College
Laura Day
Director of Annual Giving, Williams College


See how EverTrue can work for you.