EverTrue for Annual Giving

Create a donor-first experience to drive participation

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EverTrue's solutions for annual giving help you target the right constituents and achieve your participation goals through robust segmentation and a donor-first online giving experience. With EverTrue, tailor your appeals to specific donor interests and take advantage of real-time analytics to increase conversions and funds raised.

Let Donors Give in Under a Minute

Donors shouldn’t have to jump through hoops to make an online gift. Built for web and mobile, EverTrue giving pages make it simple, secure, and frictionless to support your institution on a one-time or monthly recurring basis.   

People are busy, so the easier we can make it for our alumni to make a gift, the better it is for all involved. EverTrue gives us the ability to do that.

Diane Heitmiller, Director of Alumni Resources and Annual Giving at St. Paul's School

Create Targeted Appeals

Away with mass messaging. In seconds, build constituent segments using any criteria—like giving history, social engagement, and graduation year—so that your appeals speak to each group’s unique experiences, interests, and preferences.

Measure and Increase Participation

On average, over 50% of prospective donors who visit giving pages don’t convert. EverTrue helps you track those people, prioritize your most likely donors, and re-target them with an ask to boost participation.  

Working with EverTrue has given us a new way to think about our alumni. This innovative approach, which I’ve only seen possible through their product, helped us increase our participation and utilize new campaign tactics to reach our alumni in a more targeted and personalized way.

Laura Day, Director of Annual Giving at Williams College



A sampling of what you get in the annual giving package

Multiple Giving Pages

Create branded pages for different campaigns and donor interests.


Web and Mobile Optimized

Donors can complete a gift in under a minute on desktop or mobile.

Recurring Donations

Enable one-time or monthly recurring gifts.

Gift Designations

Allow donors to specify a designation and give in honor or memory of someone.

Credit Card Payments

Donors can use a saved credit card or scan a new one to make a gift.


Build custom solicitation lists across your full data set and EverTrue’s integrations.


Conversion Analytics

Monitor funds raised across all giving pages and see live conversion data.

Easy Gift Reconciliation

Automatic donation matching improves your reconciliation process.

Export Data

Easily export your segments and gift data to a CSV file.

Secure Transactions

Payments are processed by a PCI Level 1 Service Provider, the highest level of certification.


Annual Giving Score

A score for every constituent ranks their likelihood of making an annual gift.


Each constituent receives a gift tracker so you can track progress and remarket to unconverted donors.