EverTrue’s Product Game Plan and What It Means for GivingTree

Ever since I founded EverTrue in 2010, our goal has been to bring modern technology to the advancement sector in support of your amazing missions. Many of you may remember that we began our journey with the Alumni Community app, then we launched GivingTree in 2014 as a response to customers using Community on the […]

Introducing Raise 2016: Inspiring Innovation to Drive Advancement

  We are embarking on an exciting time; with new technology, resources and strategies that connect with donors and maximize giving potential like never before, the future of advancement is truly upon us. The team at EverTrue is not only thrilled by this progress, but we are also optimistic about the opportunity for innovation that […]

5 Reasons Why I Love Being an Annual Fund Volunteer

  Annual fund leaders across the country are hitting the homestretch and ramping up efforts as the June 30th fiscal year end approaches. For many of these leaders, the picture has been grim over the last decade as alumni giving rates have fallen into the single digits. Alumni have never been easier to reach. But […]

Social Donor Management in the New York Times

“EverTrue applies modern social media analytics to the traditional field of higher-education fund-raising” – The New York Times, January 24, 2015 Last weekend, EverTrue was featured in the Sunday Business section of the New York Times in an article that elevated social donor management into the national spotlight. I’m most excited about this article because […]

Who Gives a Ship? Social Donor Management by the U.S. Naval Academy

Alumni associations and foundations of institutions big and small have been operating in high gear in the midst of many of the biggest college football rivalry games: Auburn vs Alabama. Harvard vs. Yale. Lafayette vs. Lehigh. Williams vs. Amherst. And on December 13th, Army and Navy will face off for the 115th time since the inaugural battle in 1890. You […]

“Social is Coming”: The Future of Advancement Services from AASP 2014

My colleague Courtney Camps and I spent last week in Chicago for the Association of Advancement Services Professional’s annual summit, AASP 2014. The event is the foremost advancement services conference. For us, it offered a chance to see old friends and develop many new relationships. A lot has changed since our visit last year. As autumn winds swept across the […]

Your Annual Fund Needs Affinity Data Now

Today’s guest post comes from Gagan Dhillon, the founder of Cause.it. The online and mobile tool provider designs personalized campaign experiences to help higher ed institutions and nonprofits understand the affinity interests of their existing constituents and find, engage, and understand new and lost constituents. Imagine getting a call from an old friend you haven’t talked to in years, and the […]

Grow Your LinkedIn Alumni Group by 5pm Today

There are over 147,000 alumni groups on LinkedIn associated with traditional high school and college alumni groups and a wide range of corporate alumni groups, including McKinsey (12,402 members), Goldman Sachs (14,318 members), and Bain & Company (9,078 members). Despite their connection to traditional alumni groups, few of these LinkedIn groups count more than 20% of […]

Learn How Social Donor Management Can Help Your Research at MARC

“Nonprofit leaders can no longer rely on instinct or intuition to develop the sophisticated development operations necessary today.” – APRA “Paradigm shift.” That is an expression heard around our office frequently these days. Customers and prospective customers have repeatedly described Social Donor Management as a massive shift in the way they approach the Advancement business. For […]

Identify Alumni Board Members with LinkedIn’s Best Kept Secret

I regularly see questions about how to identify alumni leaders for a school’s board, regional clubs, and other initiatives pop up in the Council for Advancement and Support of Education LinkedIn group and similar channels. Here’s a recent one from the CASE group: “I have a few openings at some of my most important clubs. I’ve […]

Your School’s Facebook Advertising Budget Should Be 10x Bigger

Does your advancement communications budget look something like this? Odds are, it does. Advancement leaders have informed us that direct mail budgets can be as much as 100 times larger than Facebook advertising budgets. This gap remains in spite of many examples of Facebook delivering ROI to marketers. Still, many advancement professionals spend significant staff time (money) […]

One Million Reasons Your President or Head of School Should Be on Twitter

“It costs us nothing to be on Twitter, but as you can see, we can even land million-dollar checks because of interactions and also major collaborations with institutions such as NASA…That’s a great ROI.” – University of Cincinnati President Santa Ono (@PrezOno) Your institution probably has a presence on Twitter. But does your President or […]