Annual Giving = Lead Generation
Agree or disagree? Lead gen is commonly associated with the for-profit world, but isn’t that concept what we’re applying in our day-to-day work in annual giving, too? We’re trying to get more folks in the fold at the annual giving level in hopes they’ll be candidates for larger gifts down the road. And once they’re […]
Connections that Convert: Creating targeted campaigns that inspire donations
“We need more engagement!” “We need more young alumni donors!” “We need funding for this priority project!” Sound familiar? Advancement shops across the country run up against the need to fund priority projects or engage certain populations, and standard solicitation campaigns aren’t always the standard for success. Enter: micro-campaigns. Or blitz campaigns. Crowdfunding campaigns. Initiative-based […]
Show me the Money: Talking Incentive Compensation in Higher Ed
“Incentive compensation doesn’t belong in higher ed” …or does it? The typical gift officer stays with an organization for 18 months before moving to another role. The average time it takes to close a gift is twice that. On top of that, 3 out of 10 fundraisers are ready to leave the industry altogether. Amidst […]
Fundraising in 2023 and Beyond
What if there was a crystal ball that could show you what the future of fundraising has in store? We might not have that exactly, but we do have the next best thing: a conversation with two VPs that have a pulse on where their shops – and the advancement industry overall – should be […]
How Baylor University 4x’d leadership-level giving
Baylor University used EverTrue to uncover a $100,000 gift, and as a result, also uncovered the family’s potential to give back even more. Let’s set the stage: The Leadership Annual Giving team at Baylor was first created in 2018. Baylor defines Leadership Annual gifts as $1,000-$49,999, and the team focuses on portfolios of 200+ constituents […]
How to leverage data insights to identify prospects
The University of Wyoming Foundation prospect research team has the right people in the right seats, processes to power consistent and proactive prospecting, and clear KPIs to measure their performance. They’re funneling hundreds of new prospects to gift officer radar every month. Learn how in this on-demand webinar Then read on to hear our top […]
How to get responses from unresponsive donors
We’ve learned that if a DXO books a meeting with a prospect, they close a gift more than ⅔ of the time (Source: EverTrue analysis). Learn how in this on-demand webinar Then read more about our top takeaways from the discussion. You know those donors you just know are capable of making a real difference […]
How to reach more donors and increase portfolio coverage
We recently sat down with Brooks Hull from the Louisiana Tech University Foundation and Ray Earl-Jackson from Northern Illinois University to discuss how they work towards achieving full portfolio coverage, and what we should all be striving for in our philanthropic work. A theme that came up multiple times? Fundraising is an art. So…how should […]
Mastering Omnichannel Engagement: From Segmentation to Stewardship
Think about how YOU engage with content. Depending on where you are (walking, driving, on your phone, at your desk), what you’re trying to get from the content (top highlights, deep-dive, entertainment, curbed curiosity), the time you have (10 seconds, 2 minutes, an hour), and myriad of other factors, you will seek content in different […]
How the University of Wyoming increased outreach by 2000%
The University of Wyoming increased outreach by 2000%, 6x’d the revenue from their phone program, and engaged thousands more donors within the first year of partnering with EverTrue to launch their Donor Experience program. Here’s how they did it. Like many institutions, the University of Wyoming had a big gap in engagement of leadership-level donors. […]
Tuesdays at Brandeis Fiscal Year End Campaign
How Brandeis engaged their alumni to exceed their fiscal year-end campaign goals. See the Tuesdays in Brandeis campaign in action “Devote yourself to your community around you, and devote yourself to creating something that gives you purpose and meaning.” That’s an excerpt taken from the book Tuesdays with Morrie. And that book is […]
Direct mail ideas to slide into the DMs (donors’ mailboxes)
Direct mail isn’t dead. In fact, it’s very much alive…and 70% of consumers report that direct mail feels more personal than online interactions (Source: Fundera). In our work of making each and every donor feel appreciated, that’s too high of a number to let slip by—so you should give your mailing strategies some extra TLC. […]
