Giving Day Best Practices: How Top Teams Build Momentum, Steward in Real Time, and Retain New Donors
Giving Days have never been more crowded—or more important. For Annual Giving and Donor Relations teams, a single day now has to do a lot of work: acquire new donors, energize your community, and lay the groundwork for long-term retention. The teams that consistently succeed aren’t just louder on Giving Day. They’re more intentional—about how […]
What your year end donor segments are trying to tell you
Calendar year-end reporting season has a funny way of turning fundraisers into historians. We tally totals. We compare YoY performance. We note which appeals worked and which didn’t. And then, almost without realizing it, we close the book, take a breath, and mentally file year-end away until next December. But your year-end data isn’t a […]
Donor Ghosting Prevention Kit: How to Bring Supporters Back From the Beyond
Every fundraiser knows the feeling: a once-loyal donor vanishes into thin air. They used to give, they used to engage, and then… silence. Ghosted. It happens. Donors get busy. Messages miss the mark. Old tactics lose steam. But here’s the good news: ghosting doesn’t have to be permanent. With the right outreach (and a little […]
Beyond the CRM: Building a Connected Fundraising Data Strategy
For years, fundraising teams have lived by one principle: the CRM is your single source of truth. But as technology evolves and donor expectations rise, that mindset is no longer enough. Today’s most successful organizations know that data doesn’t just sit in a database – it flows between systems, teams, and decisions. It’s time to […]
From Boom Boxes to Big Impact: Your Questions, Answered
During our recent webinar with the New Mexico State University Foundation, the chat was popping – and rightfully so. Their monthly “Thank Every Aggie” (T.E.A.) video series is equal parts nostalgic, scrappy, and wildly effective. Read more about the campaign You asked incredible questions throughout the session, and we promised to follow up with answers. […]
10 Fundraising Resolutions for FY26 (Inspired by Your Peers Who Are Doing It Right)
Welcome to a brand-new fiscal year. Whether you’re closing the books with pride or ready for a fresh start, there’s no better time to set fundraising intentions that will carry you through the months ahead. The best fundraising teams aren’t just repeating what worked last year—they’re evolving, iterating, and learning from each other. So instead […]
Donors Don’t Care About June 30 (Here’s 4 Ways to Make Them)
Donors don’t care about your fiscal calendar. But they do care about making a difference. That’s why June 30 can’t just be a date on your budget spreadsheet—it has to be a deadline that means something to your donors. Unlike December 31, there’s no built-in urgency or tax incentive driving last-minute gifts. But with the […]
Introducing Signal Video: Personalized Donor Outreach, Made Easy
Engagement is more personal than ever—and now, it’s easier than ever too. Donor inboxes are crowded. Generic messages get skipped. But personalized video? That still cuts through. That’s why we’re excited to announce Signal Video Powered by ThankView—a new way to record and send personal videos directly within Signal, with no extra tools, tabs, or […]
The Perfect Recipe for Gingerbread…and Fundraising Success!
Hi, friends! 🍪✨It’s that time of year again—when the smell of freshly baked cookies fills the air, and we’re all thinking about how to sweeten our fundraising strategies (or at least we are, because that’s just who we are). But today, we’re taking a short break from donor engagement and campaign planning to share a […]
From Surprise Songs to Surprise Stewardship: An Eras Tour-Take on Donor Engagement
As my Spotify Wrapped unapologetically revealed a near-monopoly of Taylor Swift tracks, and as that inevitable twinge of sadness over the Eras Tour’s final weekend settled into my soul, I had a thought—one that might sound ridiculous but hear me out: there’s a fundraising angle here. Okay, okay, I can sense your skepticism. But, if […]
From Start to Finish: Crafting the Perfect Year-End Campaign
Year-end giving is a prime opportunity to engage your donors and set the stage for a strong new year. But getting there? It’s all about having the right strategy. (Related: Our Year-End Resource Library) Here’s a step-by-step guide to building a seamless, impactful year-end campaign. 1. Plan Your Timeline (And Stick to It) Think of […]
6 ways to make your communications stand out
Grabbing your audience’s attention can feel like a never-ending challenge, and creating communications that cut through the noise and inspire action can be tough. So, how do you make sure your message stands out and leaves a lasting impact? It starts with crafting thoughtful, targeted strategies that engage your donors in meaningful ways. From defining […]