Podcasting & Personal Brand

EverTrue's Podcasting Tips and Tricks

GUIDE: Podcasting & Personal Brand Our industry needs to hear YOUR stories! Here’s how to add your voice to the mix. Podcasts are powerful. At EverTrue, we’ve launched four podcasts, one podcast network, and over 200 podcast episodes. Trust us when we say we’ve learned many lessons along the way – and we’re happy to share […]

First 100 Days as an Advancement VP Guide

GUIDE: First 100 Days as an Advancement VP Your comprehensive guide to success in your role as an advancement leader. Congratulations on the new role, and welcome to the comprehensive guide for your first 100 days as an advancement leader! Your first 100 days in a new role set the tone for your tenure as […]

DXOs Know: Top ten ways to get responses from unresponsive donors

DXOs Know: Top 10 ways to get responses from unresponsive donors

GUIDE: DXOs Know: Top ten ways to get responses from unresponsive donors Donor Experience Officers manage portfolios of 1,000 high-potential, previously-overlooked donors. They contact alums who have never heard from a real-live-person at their alma mater, have fallen through the cracks for years, are just plain old hard-to-reach. DXOs’ outreach to donors is tech-enabled, high-velocity, […]

Bentley’s Innovative Approach to Fundraising


GUIDE: Recreating Bentley’s Innovative Approach The Bentley University advancement team concluded that even the most skilled and dedicated relationship-builders reach an output plateau if they are not powered by the right technology. By the right technology, we mean tech tools that give easy, mobile access to constituent data. We mean one-click, in-the-moment filtering and list-building. […]

The DX Starter Kit

TEMPLATE: #DXbyET The DX Starter Kit It’s time to get Politely Persistent. Polite Persistence is a big part of the EverTrue Donor Experience approach. Download the DX Starter Kit  to receive:  A detailed, one-month cadence calendar  Four email templates, including an intro email and a breakup email  A LinkedIn message request template Phone call and voicemail guides Template […]

It’s Time to Start Tracking Career Moves

Career Moves

GUIDE: It’s Time to Start Tracking Alumni Career Moves When was the last time you updated career data in your CRM?  If you’re like most higher education institutions, you’ve only ever updated career information retroactively on a one-off basis. We’re sharing our solution for accessing human-verified, up-to-date career information: Career Moves by EverTrue. Download this […]

Want to start a DXO Program at your institution?

GUIDE: Donor Experience Your guide to starting and running a successful Donor Experience Program. So you want to start a DX program? Download our guide to learn about retaining donors using one-on-one experiences and building real relationships with thousands more people each year. With this donor-centric approach, you’ll dramatically expand coverage of your giving pyramid […]

K-State’s Innovative Approach

STEP-BY-STEP GUIDE: Recreate Kansas State’s Innovative Approach In 2018 alone, Kansas State made two huge fundamental changes to their fundraising approach. The end result?  $650,000 bequest into 145 new donors, 145 new scholarships and $9.5 million available to Kansas State students in perpetuity Raising $50,000 in two weeks from 400 donors Want to learn more? […]