The Ultimate Guide to Custom Cadences
The Ultimate Guide to Custom Cadences Staying top of mind with donors takes more than just a single email or phone call—it requires a thoughtful, strategic approach that builds momentum over time. Custom cadences give fundraisers a clear roadmap for engagement, helping them create repeatable, scalable touchpoints that drive real results. But let’s be real: […]
EverTrue’s 2024 Giving Report
EverTrue’s 2024 Giving Report Note: We updated this report in early 2025 to include insights from the final recording of December gifts. In our 2024 Giving Report, we take a look at donor and fundraising revenue data from 2024 to identify key trends, highlight major gift activity, and evaluate overall fundraising performance. This report includes […]
Giving Tuesday Resource Library
Giving Tuesday Resource Library In 2023, over $3.1 billion was raised on Giving Tuesday in the U.S. alone, with more than 37 million people participating globally. On Giving Tuesday, everyone is vying for donor attention—inboxes flood, social media feeds overflow, and organizations of all sizes push to connect with supporters. To make sure your organization gets noticed, it’s […]
Grateful Wednesday Toolkit
Grateful Wednesday Toolkit A resource guide for saying “thank you” with impact Giving Tuesday is a whirlwind of generosity. Nonprofits pull out all the stops—emails, campaigns, and rallies to inspire gifts. But what happens next? Meet Grateful Wednesday—your golden opportunity to keep that momentum going. It’s more than a follow-up; it’s your chance to show your […]
Guide: The Big Book of ChatGPT Prompts for Advancement Professionals
GUIDE: The Big Book of ChatGPT Prompts for Advancement Professionals We’ve compiled a list of 50 ChatGPT prompts for advancement professionals to use to spark creativity, enhance communication, and ultimately raise more funds for your institution. In the world of fundraising, fostering strong donor relationships is key. But the advancement industry is often up against […]
Guide: 10 Ways AI Will Change Advancement
10 Ways AI Will Change Advancement AI in Advancement. Higher Ed made the creators of AI. You’re raising money for AI. Now, you’ve got to walk the walk and incorporate AI into your work. Think: Automated daily task lists. AI-powered snapshots of constituent profiles. Live donor potential scoring. Prescriptive outreach cadences. Here’s a summary on […]
Playbook: Creating a Multichannel Career Moves Campaign
PLAYBOOK: Creating a multichannel campaign to celebrate alumni milestones Colleges and universities pride themselves on providing degrees that shape the careers of their graduates. And yet, more than 95% of alumni job changes are not in a typical college’s database and go unacknowledged (source: EverTrue analysis). This guide provides step-by-step instructions for creating a campaign that […]
White Paper: Amplifying Major Gift Activity Without Burnout
Solving the Top-of-the-Pyramid Problem Amplifying Major Gift Activity Without Burnout In this report, we’re looking at the convergence of three trends: • the growth of wealthy individuals with major gift capacity • the dwindling number of major gift officers in advancement • and the current state of major gift portfolio management. Viewed together, these trends […]
Guide: Ace your trip planning
GUIDE Ace your trip planning: Using tech to get more donors on the map Since establishing a leadership annual giving team in 2018, Baylor University has: Nearly tripled interactions, increasing donor contact by almost 275% Uncovered numerous major gifts from previously unengaged donors. Increased leadership-level gift revenue by more than 400%. Baylor’s Director of Leadership […]
Giving impact template for first-time donor meetings
DXOs Know: Giving impact template for first-time donor meetings Through tons of first-time donor meetings, Donor Experience Officers have been honing their craft to ensure the most effective, engaging, impact-focused meetings. We chatted with DXOs to dig into the scalable structure and strategy for high-volume, highly-productive meetings with donors who have never met 1:1 with […]
Podcasting & Personal Brand
GUIDE: Podcasting & Personal Brand Our industry needs to hear YOUR stories! Here’s how to add your voice to the mix. Podcasts are powerful. At EverTrue, we’ve launched four podcasts, one podcast network, and over 200 podcast episodes. Trust us when we say we’ve learned many lessons along the way – and we’re happy to share […]
First 100 Days as an Advancement VP Guide
GUIDE: First 100 Days as an Advancement VP Your comprehensive guide to success in your role as an advancement leader. Congratulations on the new role, and welcome to the comprehensive guide for your first 100 days as an advancement leader! Your first 100 days in a new role set the tone for your tenure as […]
