4 Key Factors to Consider When Valuing Farmland
As with everything in the world of prospect research, valuing a farm is more of an art than a science. By using a few key
The Resources You’ll Need for Researching Nurses
In my last post, I detailed a number of useful resources for conducting prospect research on doctors. Today, I’m going to focus on another important
The Best Tools, Tips, and Tricks for Researching Doctors as Prospects
In the field of prospect research, it’s often helpful to have researchers on your team who specialize in certain areas. For example, in my department
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Is the Prospect Profile Dead?
When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock
GivingTree Detective: Lapsed, Engaged Donors [Video]
Welcome to the GivingTree Detective! In this video, I’m going to help you uncover great prospects that have been hiding in the depths of your database—all starting with the
A MAJOR Shift? Social Media’s Influence on Prospect Management
Allow me to spare you my rhetoric on how, despite ideas to the contrary, there IS a plethora of wealth living in online communities. If
Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
Donor Identification in the 21st Century [Whitepaper]
Think about how you identify and prioritize prospects today. What makes a good prospect? What are the affinity and capacity signals you look for, and how do
4 Ways Prospect Research Can Benefit Your University
Universities and colleges typically want two things. First and foremost, they want to provide their students with the best educational experience available, with state-of the-art
Setting Metrics for Advancement Success 101
In 2003, I was a bright-eyed and bushy-tailed 20-something ready to take on the world. My first order of business: Get a job. After searching
The Ins and Outs of Researching Philanthropic Data
When I first joined APRA Wisconsin 15 years ago, one of the highlights of our spring and fall meetings—besides seeing each other and learning from