Your Quiet Prospect Might Not Be Cold. It Might Just Take 6 Touchpoints.
There’s a moment almost every fundraiser knows. You’ve sent an email. Then another. Weeks pass without a response. Meanwhile, your portfolio is full, your calendar is packed, and there are plenty of other donors waiting for attention. It’s easy to look at a silent prospect and assume they’re not interested. But what if the relationship […]
The $2,500 Donor That Became a $15M Donor
What one donor’s giving journey teaches us about the long game in stewardship There’s a version of this story that gets told as a miracle. A donor, out of nowhere, makes a $15 million gift. The institution is transformed. The fundraising team celebrates. And somewhere in the retelling, the years of consistent stewardship, thoughtful outreach, […]
6 Campaigns That Prove Student-Powered Stewardship Works (UND’s Playbook)
If you’ve ever wondered whether student thank-you videos actually move the needle — wonder no more. 1. Proof That Segmenting Your Send Is Worth the Extra Step The setup: After Giving Hearts Day wrapped, UND didn’t just send a generic “thanks for giving” note. They sent two targeted outreaches — one for donors who gave […]
The Best Alumni Management Software Solutions in 2026
From fundraising to mentoring current students, your alumni community is one of your school’s greatest resources. By maintaining relationships with alumni, offering engaging opportunities, and creating community spaces, you can harness the endless benefits of an active alumni network. However, even small universities have alumni communities that are too large to manage without technology. Fortunately, […]
Why Direct Mail Fundraising Is More Important Than Ever
How many ads do you interact with every day? From promotional emails to billboards to sponsored social media posts, estimates suggest that the average person sees thousands of ads every day, but we register only 1-10% of them. It’s your organization’s job to cut through the noise and grab donors’ attention to ensure your communications […]
10 Donor Management Software Solutions for Nonprofits
Donor management is at the heart of your nonprofit fundraising efforts. After all, positive donor relationships lead to a positive cash flow and long-term growth. This means your donor management software is a core part of your nonprofit’s tech stack. There’s a wide range of providers to choose from, but this can be both a […]
14 Fundraising Software Solutions for Nonprofits in 2026
From crowdfunding campaigns to DAFs to merchandise sales, there are more fundraising channels than ever before. To access these diverse revenue sources, your nonprofit will need a can-do attitude, a thoughtful strategy, and the right software. There’s a wide world of fundraising software solutions to choose from, and it’s easy to get overwhelmed. Obviously, you […]
Building the Trusted Platform for Personalized Fundraising at Scale
Fundraising is changing. Across the nonprofit sector, teams are navigating more data, more channels, and more expectations from donors than ever before. At the same time, the technology supporting fundraising has grown increasingly fragmented. A typical fundraising stack might include: a CRM, prospect research tools, outreach platforms, direct mail vendors, stewardship reporting systems, and analytics […]
Why Your Nonprofit Needs an Endowment Accounting Tool
Imagine one web-based platform that allows your non-profit institution to track and manage endowments and other restricted funds seamlessly. With Balance by EverTrue, it’s possible. We’ve created a way for our finance and business office friends to work smarter, not harder. When it comes to endowment management, far too many of our clients come to […]
The Strategic Role of Major Gifts in an Acquisition-Focused Giving Day
Most Giving Days are designed with a clear goal in mind: new donor acquisition. They’re built to be accessible, time-bound, and welcoming—an entry point for first-time donors and a re-engagement moment for lapsed supporters. Participation matters. Reach matters. And for many teams, success is defined less by who gave the largest gift and more by […]
Using AI to Make Giving Day Easier (Without Losing the Human Touch)
How annual giving teams can use AI before, during, and after Giving Day, without making it feel robotic. Giving Days are intense (and you don’t need another thing to manage) Giving Days move fast. There’s never enough time, never enough hands, and somehow always one more email, script, or follow-up that needs to be written […]
Giving Day Best Practices: How Top Teams Build Momentum, Steward in Real Time, and Retain New Donors
Giving Days have never been more crowded—or more important. For Annual Giving and Donor Relations teams, a single day now has to do a lot of work: acquire new donors, energize your community, and lay the groundwork for long-term retention. The teams that consistently succeed aren’t just louder on Giving Day. They’re more intentional—about how […]