5 donor engagement campaigns to launch in 2024

Time is of the essence when it comes to donor engagement, and setting up personalized video campaigns might sound like a daunting task. But fear not! We’re about to unveil a game-changing strategy to engage supporters throughout the year, minus the hours of manual labor! Picture this: 5 personalized video campaigns, each designed to tug […]

EverTrue Wrapped 2023: Our Top Webinars

If you know EverTrue, you know we love a good webinar. And by the looks of things – you do, too!  As part of EverTrue Wrapped 2023, we pulled together the most-watched webinars from this past year. From conversations on how AI is changing advancement; to how we can rethink annual giving to be a […]

EverTrue Wrapped 2023: Top EverTrue Studios Episodes

EverTrue Studios is our media hub for advancement professionals. Subscribe for weekly updates on (free!) on-demand series, films, and podcasts – all created with fundraisers in mind.  As we bid farewell to 2023, join us in revisiting the year’s most captivating discussions hosted on EverTrue Studios that had listeners hitting repeat! Whether you’re an avid EverTrue […]

EverTrue Wrapped 2023: Top RAISE Podcast Episodes

2023 was a big year for EverTrue, and it was a big year for the RAISE podcast, too! (We hit a 150th episode milestone – whew!) If you’re a newcomer to the RAISE Pod world, EverTrue CEO and Founder Brent Grinna hosts folks who lead the country’s most innovative and successful fundraising teams.  To celebrate […]

5 essential ChatGPT use cases to elevate your donor connections

In the fast-paced realm of advancement and fundraising, having a virtual assistant like ChatGPT at your disposal can be a game-changer. Whether you’re a seasoned fundraiser or new to the field, here are five use cases for harnessing the power of ChatGPT in your day-to-day fundraising work. 1. Create a Donor Survey Understanding donor preferences […]

Data Driving Strategy with the University of Memphis

The University of Memphis created its “Bold and Blue” presidential tour strategy by tapping into geographical, wealth, and career data to drive decisions; discover new prospects; invest in the most promising relationships; and open doors for major gifts conversations along the way. Here’s how they did it. The University of Memphis recently found themselves in […]

Partnering with Volunteers on Giving Day with Williams College

Giving Days are a lot of work – Share the load Giving days are a lot of work. Just as the folks in charge need to bring in external and internal champions to build awareness and buzz leading up to the big day, they also need to delegate follow-up so that every donor can get […]

Using Social to Drive Giving Day Engagement with Boston University

BU’s giving day premium campaign knocked their donors’ socks off! The Boston University team whipped up a giving day campaign that is sure to knock your socks off. BU’s annual Giving Day is their annual marquee giving event – and is heavily driven by social media engagement. The team used EverTrue social media data to […]

How to get more donors on the map with Baylor University

Using tech to get more donors on the map

Since establishing a leadership annual giving team in 2018, Baylor University has: Nearly tripled interactions, increasing donor contact by almost 275% Uncovered numerous major gifts from previously unengaged donors Increased leadership level gift revenue by more than 400%   Baylor’s Stephen Sullivan, Director of Leadership Annual Giving, and Sarah Kathryn Ricci, AVP of Alumni Engagement […]

Annual Giving = Lead Generation

Annual giving = lead-gen

Agree or disagree? Lead gen is commonly associated with the for-profit world, but isn’t that concept what we’re applying in our day-to-day work in annual giving, too? We’re trying to get more folks in the fold at the annual giving level in hopes they’ll be candidates for larger gifts down the road. And once they’re […]

Connections that Convert: Creating targeted campaigns that inspire donations

“We need more engagement!” “We need more young alumni donors!” “We need funding for this priority project!” Sound familiar? Advancement shops across the country run up against the need to fund priority projects or engage certain populations, and standard solicitation campaigns aren’t always the standard for success. Enter: micro-campaigns. Or blitz campaigns. Crowdfunding campaigns. Initiative-based […]

Show me the Money: Talking Incentive Compensation in Higher Ed

“Incentive compensation doesn’t belong in higher ed” …or does it? The typical gift officer stays with an organization for 18 months before moving to another role. The average time it takes to close a gift is twice that. On top of that, 3 out of 10 fundraisers are ready to leave the industry altogether. Amidst […]