Transformative Stewardship: How Three Institutions Revolutionized Donor Engagement
Fundraising is more than just raising money; it’s about connecting with donors and showing them how their support makes a difference. Let’s dive into three inspiring stories from King’s College London, UNC Chapel Hill, and Bentley University, each pioneering innovative approaches to donor stewardship. King’s College London: A Heartfelt Thank You to a Young Hero […]
Four Steps to Revolutionize Your Direct Mail Today
Despite the digital world we live in today, direct mail remains a vital component of advancement strategies. But, to truly harness its potential? We need to innovate and adapt to modern trends. In 2009, Todd Moxley started a small printing and fulfillment business to help fundraising shops engage with donors via direct mail easier. And […]
Boosting Donor Engagement: Your Step-by-Step Blueprint for Success
Mastering donor engagement starts with a deep dive into what drives and interests your supporters. This step-by-step guide ensures that no donor slips through the cracks, armed with personalized outreach and customized fundraising strategies tailored just for them. Step 1: Spot Your Superstars Kick things off by pinpointing those who’ve shown interest but aren’t fully […]
Unique Holiday Campaigns to Energize Your Donor Engagement
Feeling stuck in a holiday campaign rut? Looking to engage donors in a unique, unexpected, and creative way? Don’t worry! We’ve taken care of the hard work of thinking “outside the box” – and have drummed up five campaigns you can run during unique times of year to keep your donors connected to your organization. […]
Engage, Inspire, Report: Building Powerful Campaigns and Giving Days
In the dynamic world of advancement and fundraising, it’s not just about the ask; it’s about creating a journey that engages, inspires, and ultimately shows the impact of contributions. Effective communication strategies are the backbone of successful giving days, campaigns, and impact reports. Let’s dive into how to build powerful campaigns that resonate with your […]
AI and relationship-based fundraising: Revolutionizing donor outreach
Since launching a Donor Experience program with EverTrue, the University of Nebraska team has seen a 190% increase in yearly donor meetings, 40+ new major gift referrals, and a $12MM increase in revenue pipeline. Dr. Nick Linde, Vice President of Advancement at the University of Nebraska, recently chatted with EverTrue CEO Brent Grinna about how […]
5 donor engagement campaigns to launch this year
Time is of the essence when it comes to donor engagement, and setting up personalized video campaigns might sound like a daunting task. But fear not! We’re about to unveil a game-changing strategy to engage supporters throughout the year, minus the hours of manual labor! Picture this: 5 personalized video campaigns, each designed to tug […]
EverTrue Wrapped 2023: Our Top Webinars
If you know EverTrue, you know we love a good webinar. And by the looks of things – you do, too! As part of EverTrue Wrapped 2023, we pulled together the most-watched webinars from this past year. From conversations on how AI is changing advancement; to how we can rethink annual giving to be a […]
EverTrue Wrapped 2023: Top EverTrue Studios Episodes
EverTrue Studios is our media hub for advancement professionals. Subscribe for weekly updates on (free!) on-demand series, films, and podcasts – all created with fundraisers in mind. As we bid farewell to 2023, join us in revisiting the year’s most captivating discussions hosted on EverTrue Studios that had listeners hitting repeat! Whether you’re an avid EverTrue […]
EverTrue Wrapped 2023: Top RAISE Podcast Episodes
2023 was a big year for EverTrue, and it was a big year for the RAISE podcast, too! (We hit a 150th episode milestone – whew!) If you’re a newcomer to the RAISE Pod world, EverTrue CEO and Founder Brent Grinna hosts folks who lead the country’s most innovative and successful fundraising teams. To celebrate […]
5 essential ChatGPT use cases to elevate your donor connections
In the fast-paced realm of advancement and fundraising, having a virtual assistant like ChatGPT at your disposal can be a game-changer. Whether you’re a seasoned fundraiser or new to the field, here are five use cases for harnessing the power of ChatGPT in your day-to-day fundraising work. 1. Create a Donor Survey Understanding donor preferences […]
Data Driving Strategy with the University of Memphis
The University of Memphis created its “Bold and Blue” presidential tour strategy by tapping into geographical, wealth, and career data to drive decisions; discover new prospects; invest in the most promising relationships; and open doors for major gifts conversations along the way. Here’s how they did it. The University of Memphis recently found themselves in […]
