What to Do When You’re Not the Main @University Account
Maybe you’re the only full-time social media person at a small school or college. Maybe you’re in charge of social accounts—but not the main @university account. Or maybe you’ve successfully shown higher-ups that social media isn’t going away, that your program/department/school/association needs to invest time and resources into social media… and they say great, it’s […]
What to Do When You’re Not the Main @University Account
Maybe you’re the only full-time social media person at a small school or college. Maybe you’re in charge of social accounts—but not the main @university account. Or maybe you’ve successfully shown higher-ups that social media isn’t going away, that your program/department/school/association needs to invest time and resources into social media… and they say great, it’s […]
Jesse Bardo on Ashland University’s Success With EverTrue
Day in and day out, EverTrue works with advancement teams at primary schools, higher-ed institutions, and nonprofits across the globe to help them meet and exceed their fundraising goals. Not only are our customers excited about the opportunity to easily access clean data when they need it, but they’re also excited to begin connecting the dots between […]
Talking Boston University Customer Success With EverTrue’s Courtney Camps
As one of our earliest employees, EverTrue Customer Success Manager Courtney Camps has played a key role in the continued success of hundreds of EverTrue customers, including Boston University. I spoke to Courtney about her experience helping to bring the EverTrue platform to the BU fundraising team. See the Q&A below, and check out our full case study […]
EverTrue TV Ep 4: Ask
Through our ongoing video series, our founder and CEO Brent Grinna has been exploring the emerging methodology of social donor management (SDM) and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive. In the below video, learn about the third and final pillar of SDM: Ask. Just tuning in […]
The 5 Posts Every Alumni Facebook Page Should Have
As most advancement offices have figured out by now, having a presence on social media is more important than ever to achieving fundraising goals. The process of building meaningful relationships with alumni can’t even begin unless you’re able to reach them in the first place—and social media is a great tool to do so. Today, […]
Who’s the Best in Higher-Ed Crowdfunding?
If you’re a fundraiser, there’s one trend you simply can’t afford to ignore: crowdfunding. A form of online fundraising that involves accruing small donations from a large number of people, crowdfunding has become a popular way for individuals and organizations to fund their ideas and projects by tapping into peer-to-peer networks. Sites like Fundly, GoFundMe, […]
EverTrue TV Ep 5: Facebook 101 – Boosting a Post
If your school has a Facebook presence, you’ve already dedicated manpower and salary to the platform. Your social media team spends its time creating and sharing content on Facebook in the hope that alumni and donors will stay informed and engaged. In the latest episode of EverTrue TV, our founder and CEO Brent Grinna tells you […]
Big Ten Power Rankings: Alumni Facebook Pages
2014 was a great year for alumni engagement on social media—especially in the Big Ten Conference. Each with its own playbook of innovative strategies, the social media teams at these 14 institutions have been decking out their alumni Facebook pages with phenomenal content on a daily basis, delighting their loyal followers along the way. To wrap […]
The Top 10 Advancement LinkedIn Profiles [SlideShare]
Back in September, we posed a question to the advancement community: why haven’t many development leaders embraced LinkedIn? The for-profit world seems to have recognized the value of LinkedIn, with 9 out of 10 business executives using the platform “often” or “very often,” according to Business News Daily. Our own EverTrue analysis revealed that, unfortunately, […]
MIT, Ohio State, and EverTrue Studies Find that Involved Alumni Still Give More [white paper]
It’s no secret that involved alumni are more likely to give. The Massachusetts Institute of Technology (MIT) and the Ohio State University have the research to back it up: in 2002, both institutions released data on the strong positive correlation between alumni involvement and propensity to give. Nowadays, however, the definition of “involved alumni” is expanding. […]
Looking to Make Your Fundraising More Effective? Join Our Next Webinar!
If you’re a fundraiser, you’ve got to be on LinkedIn. There’s really no getting around it. “Why?” you might ask. In the hands of an advancement professional, a LinkedIn profile becomes more than just a personal networking platform, more than just a place to put your resume on display. It transforms into an integral tool for donor […]