This Year's Top 20 Advancement Giving Days
In the past few years, online giving days have exploded in popularity across academic institutions. Although schools continue to see great results with multi-year fundraising campaigns—particularly when utilizing social media—many have found that condensing their efforts into shorter campaigns can be profitable just the same. After all, nothing gets alumni and donors more excited to […]
DePauw’s EverTrue App Gives Student Unparalleled Value
Here at EverTrue, it’s our mission to build relationships. Everything we do is in pursuit of that goal—whether it’s helping our customers engage with their alumni or helping those alumni connect with each other. So we love hearing stories of our customers’ success with the EverTrue app! And that success goes beyond adoption numbers. It extends to […]
SMAC: The Newest Trend in Advancement Tech
Tech has transformed the business community dramatically over the past decade. Long gone are the days of centralized Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems that manage all of a business’ daily operations and data. Now, companies are turning to independent software vendors, one for each niche aspect of their business needs; they’re […]
5 Reasons Major Gift Officers Need LinkedIn Premium
Chances are, as an advancement professional, you already have a LinkedIn account. With 300 million users and growing, LinkedIn has emerged as the world’s definitive professional network. A LinkedIn profile can unlock incredible networking opportunities, making it a necessity not only for job seekers navigating today’s job market but also for fundraisers like you to connect […]
Why Your Advancement Team Should Join the Forbes #MyTopCollege Challenge
If you’re looking for an easy way to showcase your higher ed institution this month, there’s one hashtag trend you should jump on board with right away: #MyTopCollege. An online campaign launched by Forbes, #MyTopCollege is a chance for students and alumni to use social media to share why they love their colleges. Until July […]
Hotchkiss Got 300 New EverTrue Users in One Month—You Can Too
Our customers are always coming up with great ways to promote the EverTrue app. We’ve heard countless stories of schools seeing incredible boosts in alumni adoption of the app because of their marketing and outreach efforts. From email blasts to social media campaigns, there’s no end to how our customers get their alumni excited to […]
The Newest Trend in Advancement Is Here. This Is Why You Should Be Part of It.
Just like any other field, advancement is constantly changing with the times. As we saw at this year’s ARPA MARC, many advancement teams are starting to look to new technologies to enhance their prospect research. At the forefront of these new technologies are social networks, which are becoming increasingly important for donor data collection as institutions seek […]
Looking to Activate Your Alumni? Take a Cue from Rollins College.
These days, not having a social media presence for your organization is almost like not existing at all; your alums belong to social networks like Facebook, LinkedIn, Twitter, Instagram, Pinterest—the list seems endless. Connecting with them on these platforms, then, should be a top priority for your advancement team. Not only does social media help strengthen bonds […]
Looking to Increase Your Social Media ROI? These 4 Giving Campaigns Show You How.
It’s the million-dollar question that every advancement team wants the answer to: What’s the secret sauce to an ultra-successful fundraising campaign? It can be difficult to capture the attention of your alumni, let alone get them to pull out their pocketbooks. They’ve got busy lives, and giving back to the old alma mater probably isn’t the first […]
The Value of an Email Address
It’s what nightmares are made of: You’ve crafted the perfect email to an alum only to have it bounce back into your inbox minutes later with a “Failed Delivery” error message. Worse yet, the email goes through—but you’re met with radio silence on the other end. Why was the email ignored? There could be many […]
Beyond the Classroom: My Summer at EverTrue
I’ll come right out and say it: I’m crazy about startups. Ever since I took my first course in entrepreneurship at Tufts, there was no looking back. I felt like I’d entered a whole new world where my go-getter spirit, my ambition, and—most of all—my desire to create and to make a difference were right […]
Fundraise Smarter with Our June Webinar
As a fundraiser, you’re always trying to talk to or meet with donors and prospects. Keeping up with them—while rewarding—is a hectic and time-consuming process. But it’s a whole lot more manageable when you make the most of your smartphone or tablet. As you may know from last year’s eBook, there are plenty of great (and free!) apps available that […]