EverTrue Wrapped 2023

2023 was a big year for EverTrue. We launched a new brand identity (it was the year of purple!). We launched the first-ever Donor Experience Platform. And we reached a huge milestone: 100 Million ThankViews sent since our beginning!

This year, Donor Experience Officers across all of our partner institutions...

A Donor Experience (DX) Program lets you manage thousands of your best, overlooked prospects.

In 2023, we also launched Donor Experience: Campus Creators

19 Student Creators reached out to over 62,000 alumni and donors, sending more than 250,000 personalized videos!

Texas Christian University

  • Contacted retained donors at a rate 51% higher than the national average
  • Saw year-over-year participation grow nearly 12% overall, and nearly 20% among donors of $1,000-$9,999


TCU uncovered $700k in new revenue and $5.2MM in major gift pipeline in 6 months

Santa Clara University

  • Qualified and elevated ~300 donors to a Donor Experience Officers’ portfolio
  • Saw record-breaking open (44.6%) , reply (10.6%), and meeting (11.2%) rates (with reply and meeting rates being almost double the typical average!)

SCU has mastered the handoff of donors from Campus Creators > DXOs > Major Gift Officers.

Stay tuned for more DX:CC wins from TCU, SCU, Tufts University, and Seattle University in 2024!

Our customers sent 25 Million ThankViews!

250,000 of which were On-Demand Digital Endowment Reports!

But let’s break that down even more…

They knocked it out of the park with direct mail, too.

And, this years' endowment reporting was unmatched!

We rolled out transformative new features like...

Donor Potential Score

Provides continuously-updated scores for constituents, allowing fundraisers to prioritize their work with an unparalleled degree of precision.

AI Profile Summaries

Have all the donor information you need, in less than 30 seconds, to be confident heading into your meeting. It’s a donor highlight reel at your fingertips!

AI-generated emails

Auto-draft meeting requests, thank-you notes, and stewardship touches and personalize them for each and every donor.

1:1 ThankView Video

Record one-off videos for your donors without having to build and configure an entire ThankView campaign!

And you also couldn't get enough of our media hub, EverTrue studios! Check out the most popular episodes:

Talking Shop

Episode 4
Zombie Proposals

RAISE Podcast

Episode 163, feat. Eloise Dunn Brice, University of Houston

True Talk

Annual Giving's Seat at the Table feat. Megan Rajski​


Episode 9: Tips for Structuring the Fundraiser Workweek feat. Abby Simmerman, DXO at UVA​

The Development Debrief

Episode 118: The Inside Story of Dartmouth's 3.5 Billion Campaign with Laurel Richie and Bob Lasher​

Mentorship Matters

Episode 28: Engaging online degree recipients feat. Matthew Winston, Binghamton University​

None of this would be possible without our amazing customers. From all of us at EverTrue, THANK YOU!

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